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![]() Small Business Start Up Coach & Online Accidental Pren-her™
Providing Value, Inspiration and Direction to Entrepreneurial Women Starting Up and Launching Small Businesses
As a coach, consultant, and soon-to-be author of The Accidental Prenher: Discovering Your Inner Samurai, Susan provides clients with intuitive small business solutions, fresh start perspectives, and powerful attraction marketing tools to help them transform their start up woes into start up goes.
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Don’t Set Any Goals This New Year . . . Without Applying the 60-40 RuleIt’s the New Year — when people traditionally set resolutions. Ever notice, though, that setting long-term goals doesn’t work? The problem is goals are made in the present, for the future. But the present is always changing. So if you’ve set a static goal for a future time in an ever changing present, it’s almost impossible to meet that goal. Not all is lost, though! Here's a new way to accomplish all you've set out to achieve - the 60-40 Rule. Why Aren’t Women Making the Big Bucks?Women continue to open businesses in the US at twice the rate of men. The Center for Women's Research states there are 10.4 million women-owned US businesses. What's not talked about is that those businesses aren’t doing all that well. According to The Women Presidents' Organization, 43% of all women-owned businesses have annual revenue of $10,000 or less. Why aren’t women-owned businesses more successful? Often the barriers to business success for women are self-imposed. What’s Holding you Back From your Business Success?Many business owners are struggling with their success and don't know why. Are you one of them? You've tweaked here, nipped there, and still something's not right. What could it be? Have you checked your thoughts lately? Many factors can contribute to a lack of business success, but the one most often overlooked is what you're thinking about. Here's how to align your inner thoughts with your outer business success. Five Characteristics of Great Business Names and Five Popular Trends to AvoidDeciding on a name is one of the most exciting parts of starting up a business. The problem with choosing your business name is that so much rides on your choice. It’s like choosing a name for your baby. Selecting a great business name takes time and thought. Getting it wrong could spell disaster. Getting it right can save you thousands of marketing dollars. The key is to make your business name memorable. Make it distinctive. Your name should reflect your market niche and identity. The Secret to Building your Business From the Inside OutHave you ever wondered about the secret for building business success? Mission statements, business plans, and a product or service are important, as are funding, a support system and business sense. Still, you may not have the key, which is to build your business from the inside out. From a place inside that you intuitively understand. From your Inner Samurai comes the knowing that gives you the strength you will need to build your business. The Importance of Creating the Right Environment for your Business SuccessWhat is the right environment for your business success? Do you like to work in a relaxed, calm environment, or a more interactive, exciting setting? There are probably environments you can put up with, but have you ever thought about what environment is optimal for your business success? Most of us haven’t considered this. Instead, we’ve learned to adapt to less-than-favorable conditions, blaming sagging energy, increased body aches, and decreased productivity on other factors. Overcoming Negative Habits and Programming--remember Wytiwyg!Go to any bookstore in the United States and you’ll find rows and rows of self-help books dedicated to overcoming negative habits and programming. It’s staggering and a bit overwhelming to know which book will actually do the trick, fix the problem, or solve the issue. Yikes! Are we really that bad off? No, we are not. Next time you feel the urge to change yourself; don’t run to the nearest bookstore. Save your money! Just remember WYTIWYG.
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