Paul Ashby - Articles

 (537)

Paul pioneered the use of interaction to the advertising and Marketing community some twenty-five years ago. He has produced interactive "Events" in Australia, USA, UK, Japan and Singapore. He produced the worlds first regularly scheduled interactive gameshow on Channel 7 in Manilla, Philippines.

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Discover Why We Think David Beckham Should Concentrate on Football!
Advertisements starring high profile celebrities such as David Beckham and Jamie Oliver do not sell products as well as those featuring every day people, new research suggested. Read
By: Paul Ashby | 01/03/2007 | Marketing
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Revealed – Why you Should Fire
Certainly one of the things agency people have lost sight of is that advertising, like all marketing functions is done to make money! Likewise they have lost sight of the fact that the sole purpose of advertising is to get more people to buy more of your product, more often, for more money. Read
By: Paul Ashby | 28/02/2007 | Marketing
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Revealed…the Horrible Truth About your Marketing Gurus!
The trouble is that your Marketing people have become caught in the trappings of Marketing, by that I mean…the award presentations…jetting off to attend a “shoot”, and all else, they have completely forgotten that their job is to sell product! Read
By: Paul Ashby | 27/02/2007 | Marketing
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Television Killed Advertising!
So allow us to revisit the Cluetrain Manifesto and apply what they have to say about the world we live in now and the advertising and marketing world as we know it, setting aside the Web for the moment. Read
By: Paul Ashby | 26/02/2007 | Marketing
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The Oscars – 2007!
Out there in the real world, the world where all these millions of dollars are spent. The world where we, the ordinary people who do not attend the awards ceremony, it emerges that only 57% of consumers are inclined to trust companies and resistance to marketing is also now at a peak: With just 6% of consumers admitting to trusting any form of advertising! Read
By: Paul Ashby | 24/02/2007 | Marketing
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Forget Enron... The Biggest Scam is Still to be Exposed!
The human mind cannot give weight to everything that comes its way; the brain decides not to bother with most ads at all, or, if it does, it rapidly forgets them. Read
By: Paul Ashby | 23/02/2007 | Marketing
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Understanding Interactive Marketing Communication
As the mass media have matured, the behavioural dynamics of perception and interaction, which were not address by Advertising Agencies in the 70s and 80s, during the explosive growth of advertising have become critical to the redefinition of media and its role in marketing communication Read
By: Paul Ashby | 22/02/2007 | Marketing
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Sir Martin Sorrell…don’t you Think it Odd..
When you read any of the interviews given by this illustrious figure, never once does the word “communication” pass his exalted lips, why, because he knows nothing about the process of communication. Read
By: Paul Ashby | 21/02/2007 | Marketing