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Career Change Lessons From a Potluck DinnerNew job? New career? Figure out what everyone else is bringing to the table...and what they're taking home. Copywriting to Beat Price Resistance With the Cappuccino EffectVisitors to your website often arrive with a mindset of, "I can't afford this service." You can meet and beat price resistance with creative copywriting strategies to convert these reluctant prospects to enthusiastic buyers. Job Interview or Free Consulting?Job interviews often require you to show your skills by solving a future employer's problem. How can you tell if these requests are legitimate...and what can you do if you suspect your brain is being picked? The Essential Time Management Question for Entrepreneurs: Are You Paying Yourself $35 An HourDo you know someone who earns $150 an hour but won't spend $35 an hour to outsource a simple task? Maybe that's you. Read on to start saving time and incidentally generate more revenue. Web Site Copywriting Not Working? Add Beef To Your BenefitsYou've probably learned the copywriting basics. You create bullets with features and benefits. But if website visitors click away without buying, it's time to ask, "Where's the beef?" "Because You Want Powerful Copywriting"Some copywriters say "because" is the most powerful word in their copywriting arsenal. This article demonstrates 3 ways to harness the "because" power and rev up your results. Career Change Begins by Taking These Steps Against FearOften the biggest obstacle to career change is not an outdated resume but fear. Here are 3 steps to tackle the fear and get moving toward a new direction. 10 Unmistakeable Signs Your Website Needs an OverhaulIt's easy to tell when your web design isn't working: you get an ugly unreadable mess. It's harder to tell when your copy is killing your business. Here are 10 signs no serious business owner can afford to ignore. 10 Copywriting Tips I Learned From My CatsCopy and cats have more in common than you might think. Ten ways my copywriting improved when I paid attention to my cats. 7 Ways to Commit Website Marketing SabotageYour website has a not-so-secret mission: get more clients and increase sales with less effort. Professionals who want to be "nice" often interfere with this mission...and wonder why sales are slow.
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