Mark Walters - Articles

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Have Ebooks Run Their Course?
One of the mainstays of Internet marketing has been ebooks. Thousands of businesses have made fortunes selling ebooks for $50 a shot. However, with the unparalleled expanse of the Internet, the amount of free content has increased making it difficult to prove that there is enough valuable information to sell... Read
By: Mark Walters | 12/10/2007 | Internet
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Google Basics For Ecommerce Businesses
Google dominates the search engine world, despite the fact that the conversion-to-buyer rate at MSN is much higher. This forces most ecommerce businesses to try and dance Google's waltz, without fully comprehending the ins and outs of how Google works. Navigating Google is difficult. Most SEO optimizing specialists and SEO Internet... Read
By: Mark Walters | 12/10/2007 | Internet
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50

Understand Passive Business Revenue
Revenue is not the same as income, or wealth. Revenue is the money that comes into a business before expenses are paid, and a percentage of money is saved for growth is removed. Most businesses cannot increase their revenue because they do not understand the difference between revenue, and disposable revenue.... Read
By: Mark Walters | 12/10/2007 | Management
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Ecommerce Marketing Strategies For Small Businesses
Everyone who uses the Internet or generates revenue from an ecommerce business learned that cyberspace does not operate the same as the real world does. Attracting business on the net follows the rules of Celebrity PR more than the rules of business. There are several strategies that can generate revenue... Read
By: Mark Walters | 12/10/2007 | Management
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51

Creating Multiple Streams Of Income The Right Way
Most entrepreneurs and solo-preneurs have caught onto the new multiple streams of income trends. The objective is sound. 'Don't put all your eggs in one basket.' The dot com bust of the late 1990s gave birth to this when thousands of successful businesses lost everything, almost overnight. Now,... Read
By: Mark Walters | 11/10/2007 | Marketing
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Avoid Being Avoided By Google
Many small business owners are suddenly out of business when Google bans their website. There are many reasons why Google does this, but the two most common are 'black hat' SEO tricks, and not changing the content. All search engines continually watch for websites that do not change their... Read
By: Mark Walters | 11/10/2007 | Marketing
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Does Outsourcing Pay In The Ecommerce World?
It is a proven fact that outsourcing different jobs makes financial sense in the brick-and-mortar world, but when is it time to hire out work in the ecommerce world? Too many small business owners cripple themselves. They fall into a work at home small business opportunity mindset and limit... Read
By: Mark Walters | 11/10/2007 | Management
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Are You A Business Opportunist?
The definition of an opportunist is a person who takes actions, makes decisions, and incites changes without regard to principles or consequences. In the business world an opportunist is someone who builds wealth by taking money, often unscrupulously, form another. Another business definition is one person who skips from one... Read
By: Mark Walters | 11/10/2007 | Management
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Beat Web Traffic Scammers At Their Own Game
Every web business will eventually receive the phone call. It starts by sounding like a professional call from a local business. In fact, at first, it sounds like someone wants to build a joint venture, or make a purchase. It might even sound like someone needs your help. ... Read
By: Mark Walters | 13/07/2007 | Business
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Building Wealth Through Joint Ventures
Almost every one of today's billionaires built their empires on a joint venture of some sort. In the past, joint ventures were built on mergers, friendships, networks, and alliances. The internet has introduced join venture companies which work to join web publishers with products they can sell. The fundamental principals behind... Read
By: Mark Walters | 13/07/2007 | Business