Robert Greenshields - Articles

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Timeless Marketing Truth: The Secret Of Killer Sales Letters
The sales letter has been around as long as the letter. Some of the killer sales letters of all time were written by Robert Collier in the first half of the last century. His most famous letter begins, "Will you do me a favor?" "Will you do me a favor? For twelve... Read
By: Robert Greenshields | 04/07/2007 | Marketing
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Timeless Marketing Truth: What Is Advertising, Anyway?
Your first clue to the truth about advertising was written more than 100 years ago. Let me tell you the story of a young, confident copywriter by the name of John E. Kennedy. Early one May evening in 1904, Kennedy, a former Canadian Mountie, sat in a New York barroom. He... Read
By: Robert Greenshields | 03/07/2007 | Self Help
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Timeless Marketing Truth: The Unchanging Truth About Selling Fickle People.
What we want changes overnight; what makes us want it hasn't changed in thousands of years, nor will it change in thousands more. The serious student of marketing can learn much from early analysts of motivation. Here is a bit of George French's "The Art and Science of Advertising" from the... Read
By: Robert Greenshields | 03/07/2007 | Self Help
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Timeless Marketing Truth: How To Add Character To Your Marketing And Bring Your Message Alive
Making a character out of the advertiser brings the message alive. Maxwell Sackheim is most famous for inventing the Book-of-the-Month Club. But before that, he invented some dramatic, and dramatically successful, advertising. One of his patented techniques was to make a character out of the advertiser, writing ads as... Read
By: Robert Greenshields | 03/07/2007 | Self Help
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Timeless Marketing Truth: How Do You Know Your Advertising Copywriting Is Good?
There's only one way to know if your advertising copy is any good. It's the same way that your customer knows it-it sells! We are not all born copywriters, but we are all born customers. As a natural born customer, you can recognize good copy... Step outside yourself and read... Read
By: Robert Greenshields | 03/07/2007 | Self Help
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Get Rid Of Negative Thoughts - How To Make Your Thinking Positive
Our body has strong physiological responses to whatever emotions we are experiencing. Negative emotions like fear and anger cause negative bodily actions like increased blood pressure. Positive emotions like peace and happiness cause positive bodily responses like increased oxygen flow to the brain! So, if we can control our thinking, we... Read
By: Robert Greenshields | 26/06/2007 | Advice
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How To Harness The Secret Power Of Thinking
I'm guessing that you rarely consider the act of thinking. It's just something that happens as you go about your everyday life. With our busy lives, not many of us take the time to just sit and think. Our hectic lives result in thinking being more instinctive and rarely planned. You may... Read
By: Robert Greenshields | 24/06/2007 | Advice