Joseph Pratt - Articles

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Web 2.0, Build On It
Web 2.0 is just getting started. There is a focus on making the Internet a platform for end users. Paying bills online is no longer a novelty. Shopping for clothes and books online is commonplace. Mobile music playing components are built around the compatibility of downloading music off the Internet and not store bought units. Read
By: Joseph Pratt | 05/05/2006 | Internet
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Icmediadirect.com to Sponsor 2006 Domain Roundtable Conference
ICMediaDirect.com will join some of the biggest names in technology in sponsoring this gathering of influential domain name participants when they gather in Bellevue, WA from April 19-21, 2006. Read
By: Joseph Pratt | 18/04/2006 | Press Releases
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Is Click-to-Call what Local Search Has Been Waiting For?
Click-to-call is an emerging contextual advertising format that will help spark the growth of localized search. It links online users to offline advertisers by combining Internet telephone capabilities. Read
By: Joseph Pratt | 14/04/2006 | Marketing
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Some Adwords Basics for Beginners
Google's Adwords is still the yardstick by which other search advertising platforms measure themselves. This isn't merely an industry observation, but a respectful sentiment that I share now, having learned the ins and outs of Adwords first hand. Read
By: Joseph Pratt | 07/04/2006 | Advertising
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212 Newsmaker Night with John Battelle: Author of The Search
Battelle authored ‘The Search', he has an influential search industry blog aptly named Searchblog. He founded The Standard and Wired Magazine. And there's even more, but what interests me is that his opinion shapes the opinions in the Search world. Read
By: Joseph Pratt | 03/04/2006 | SEM
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Google-Gov't Impasse Resolved: Well, For Now
The issue of Internet privacy rights in America has been a hot topic of late. The latest flashpoint was a showdown in San Jose, CA pitting the Department of Justice against the giant search engine Google. Essentially, the Department of Justice wants to Read
By: Joseph Pratt | 03/04/2006 | SEM
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As Search Engines Grow Smarter, Will You?
As search gets smarter, tricks get cheaper and we get nearer to coming full circle to an original goal of Internet search: that content is, indeed, king Read
By: Joseph Pratt | 03/04/2006 | Advertising
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Increase Your Traffic For Free
Subscribing to web directories is one solution that the ICMediaDirect.com Consulting Division both recommends and executes for clients in order to increase traffic. Read
By: Joseph Pratt | 10/03/2006 | Advertising
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Be Your Own Network
Imagine television online. Come on, I know it's hard, but try. Think of all that content: movies, sitcoms, sports, news clips, blooper specials - all of it. I envision this exhaustive load being digitized and stored on giant video-on-demand servers. Read
By: Joseph Pratt | 06/03/2006 | Technology
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Demand Service With Your On-Demand Software
On Demand! We want it here, we want it now. Hell, we want it yesterday. Considering the instantaneous nature of the Information Age, these requests are reasonable to make of any technical solutions provider. Read
By: Joseph Pratt | 06/03/2006 | Technology