Stuart Ayling - Articles

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Stuart Ayling runs Marketing Nous, an Australasian marketing consultancy that specialises in marketing for service businesses. He helps clients to improve their marketing tactics, attract more clients, and increase revenue. For additional marketing resources, including Stuart's popular monthly newsletter, visit his web site at www.marketingnous.com.au

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Activity Attracts
Your busy-ness should include: Being seen at industry or networking events. Writing articles that get published – at least in your own newsletter. Participating in industry meetings. Participating in web-based discussion groups. Don’t just be a lurker on the list. Getting out and meeting people, prospects and referral partners. Having projects that you are working on, even if you are in-between client engagements. Running surveys to find out more about your market space. And more... Read
By: Stuart Ayling | 01/08/2007 | Marketing
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Get Smart - Offer a Proposal
How do you handle the situation when you are facing clients, and they expect you to make them an offer? Do you simply say, “I’ll give you a quote”. This can often be the ‘kiss of death’ for your sales efforts. Read
By: Stuart Ayling | 31/07/2007 | Sales