Scott White - Articles

Branding The Ford Motor Company

Have you seen the new commercial and re-branding from Bill Ford and the Ford Motor Company? As you know Ford is in big trouble. So they seem to be changing their positioning and re-Branding. Read

By: Scott White | 05/02/2006 | Marketing

Google Takes Manhattan

Google's Internet search brand is so strong that we forget how big a player it's becoming in the world's advertising markets. Even when we read the latest forecasts about its growing success, we tend to think exclusively about Google's online brand image. Read

By: Scott White | 05/02/2006 | Marketing