Scott White - Articles

Popularity
53

The Makings Of A Marketing Plan
Fact is, just the thought of a "marketing plan" overwhelms many. Mention of projections, studies, demographics and segmentation are returned with blank spacey stares. Read
By: Scott White | 16/02/2006 | Marketing
Popularity
63

Branding, Positioning and Differentiation
Different products need to be different brands with different names. However, the only thing common about this sense is that it's all too commonly ignored in the hopes of cheating risk and the possibility of failure. Read
By: Scott White | 13/02/2006 | Marketing
Popularity
50

Defining Corporate Identity, Brand Identity & Brand Image
Corporate identity is a company's visual presence, which involves the corporate logo and design strategy for corporate marketing collateral. Read
By: Scott White | 13/02/2006 | Marketing
Popularity
53

Google's Bigdaddy about to take control
When you're a search engine that accounts for over 46% of all searches on the Internet, you are a bona fide Big Daddy. But for Google, it's more than a nickname—it's the future. Read
By: Scott White | 13/02/2006 | SEO
Popularity
63

How To Develop A Strategic Marketing Communications Plan
As Branding and marketing professionals, we have an in-depth understanding of the importance of a marketing plan. Read
By: Scott White | 09/02/2006 | Advertising
Popularity
53

Branding The Ford Motor Company
Have you seen the new commercial and re-branding from Bill Ford and the Ford Motor Company? As you know Ford is in big trouble. So they seem to be changing their positioning and re-Branding. Read
By: Scott White | 05/02/2006 | Marketing
Popularity
50

Google Takes Manhattan
Google's Internet search brand is so strong that we forget how big a player it's becoming in the world's advertising markets. Even when we read the latest forecasts about its growing success, we tend to think exclusively about Google's online brand image. Read
By: Scott White | 05/02/2006 | Marketing