Kenrick Cleveland - Articles

Kenrick Cleveland teaches techniques to earn the business of affluent clients using persuasion. He runs public and private seminars, offers home study courses and coaching programs in persuasion strategies.

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Further Adventures In Framing
To further illustrate the persuasive power of framing, I've chosen a few pretty hot topics. I'm hoping to stir us all up a little. Everybody knows about the world's 'oldest profession' and whether you're an opponent or proponent, it's not going anywhere. Prostitution is illegal in most of the U.S. and... Read
By: Kenrick Cleveland | 01/10/2007 | Self Help
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Framing Baby Killers
"We don't see things as they are, we see them as we are." - Anais Nin The ability to frame a situation is considered 'spin' by politicians and media pundits. It's the ability to situate your view on an issue to your advantage. There's the 'Nuclear Reduction Treaty' which on it's surface... Read
By: Kenrick Cleveland | 29/09/2007 | Business
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Using The Power Of The Unconscious To Persuase Affluent Prospects
"Logic: The art of thinking and reasoning in strict accordance with the limitations and incapacities of the human misunderstanding." ~ Ambrose Bierce Persuading the affluent requires that we dig deeper, into uncharted waters, where most people are afraid to go. The key is appealing to our other than conscious minds and... Read
By: Kenrick Cleveland | 28/09/2007 | Business
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Persuasive Oration: Watching What You Say
Language is an art. Persuasion is too. Of course, both can also be mangled. As with any art, most likely you'll have to practice to be good with language and subsequently, persuasion. As always, we orient ourselves toward working with the affluent. To best serve us in this respect, we must... Read
By: Kenrick Cleveland | 26/09/2007 | Marketing
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Keeping It Simple: Persuasion For Beginners
"Go confidently in the direction of your dreams! Live the life you've imagined. As you simplify your life, the laws of the universe will be simpler."-Henry David Thoreau My daughter, Victoria, is a pianist. As with any instrument, beginning students have to learn a complex body of knowledge before they are... Read
By: Kenrick Cleveland | 24/09/2007 | Marketing
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Storytelling To Persuade Your Affluent Clientèle
"To be a person is to have a story to tell." ~Isaac Dennison Storytelling is one of the most important tools of persuasion. From a very early age, we're naturally wired to hear stories. It's not only a way to communicate but to incorporate into business. If you told nothing but stories--no... Read
By: Kenrick Cleveland | 23/09/2007 | Business
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Cleaning Out Your Attic: The Fundamental Advantage Of Forgiveness
"Forgiveness means that you do not hold others responsible for your experiences." ~Gary Zukav If you're like me, you have a garage or attic or basement full of junk--old clothes that don't fit or that are outdated, boxes of children's toys, paperwork you'll never need or even look at again. We... Read
By: Kenrick Cleveland | 21/09/2007 | Self Help
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Avoiding Persuasion Pitfalls (Part 1)
"Linguistics is arguably the most hotly contested property in the academic realm. It is soaked with the blood of poets, theologians, philosophers, philologists, psychologists, biologists, anthropologists, and neurologists, along with whatever blood can be got out of grammarians." - Russ Rymer Who knew linguistics was such a hotbed of activity? I have... Read
By: Kenrick Cleveland | 20/09/2007 | Business
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Loops: Language Patterns For Persuasion
Persuasion is made up of a lot of ingredients and one of the most powerful techniques is the language pattern. The temporal pattern loop is one of my favorites. When we open loops in the minds of our prospects, it creates a tiny vacuum that the prospect really wants to have... Read
By: Kenrick Cleveland | 20/09/2007 | Marketing