Alan Sharpe - Articles

Popularity
50

Postcard Direct Mail Marketing: 15 Ways To Grab Attention
Have the stamp and address on it. Here are some creative ways to get the attention of your potential buyers, some of which have worked extremely for well for my clients. . Read
By: Alan Sharpe | 12/09/2005 | Direct Mail
Popularity
50

Improve Email Deliverability: 15 Tips for Successful Email Marketing
Floor. According to MarketingSherpa, one out of every six people who asked to be on your mailing list won't receive your email newsletter or marketing message because. Read
By: Alan Sharpe | 12/09/2005 | Direct Mail
Popularity
156

Direct Mail Response Rates Mislead if You are Careless
Only so much. Direct mail results only tell you part of what you need to know. They tell you the percentage of people on your list who responded. That's it. They don't tell. Read
By: Alan Sharpe | 12/09/2005 | Direct Mail
Popularity
284

How to Write a Direct Mail Fundraising Letter (Four Tips)
Days of the Dear Friend letter are dead. I heard recently of a chairman of the board of a national charity who has given his charity millions of dollars and hundreds of hours. Read
By: Alan Sharpe | 12/09/2005 | Direct Mail
Popularity
8,372

Free Sample Sales Letter: Example of How to Write a Persuasive Business Marketing Letter
In the letter but simply appears to describe the mechanics of the letter Author: Alan Sharpe Target audience: General managers of auto dealerships Mailer: Sharpe. Read
By: Alan Sharpe | 12/09/2005 | Direct Mail
Popularity
50

Postcard direct mail marketing tips and ideas
But only if you follow some simple rules that professional direct mail copywriters follow. Grab their attention on Side A Side A is the side with the picture. Read
By: Alan Sharpe | 12/09/2005 | Direct Mail
Popularity
62

New customers and where to find them.
So I need—you need—a regular supply of new customers to replace the ones that disappear each year. The challenge in business-to-business direct mail is knowing where to. Read
By: Alan Sharpe | 12/09/2005 | Direct Mail
Popularity
50

Design Direct Mail Postcards Back-to-Front to Boost Response Rates
The other way around—and boost response rates as a result. The goal of the front of the postcard is to grab attention long enough to arouse curiosity and motivate your. Read
By: Alan Sharpe | 12/09/2005 | Direct Mail
Popularity
93

Direct Mail Formats: How to Choose the Right One
What you promise (your offer), when you mail (your timing), and what you mail (your format and creative). Here are a few questions to ask yourself to decide which format. Read
By: Alan Sharpe | 12/09/2005 | Direct Mail
Popularity
50

In B2B direct mail, don't ask for the order.
Network upgrade by dropping a business reply coupon and cheque in the mail. In B2B selling, the first step in the sales cycle is usually a request for more information.. Read
By: Alan Sharpe | 12/09/2005 | Direct Mail