Alan Sharpe - Articles

Popularity
50

Selling to Hi-tech Prospects with Direct Mail.
A primer on how to sell high-tech products to businesses using direct mail. Mail to people who won't buy High-tech buying decisions are often made by a committee,. Read
By: Alan Sharpe | 12/09/2005 | Direct Mail
Popularity
52

Eight Common Direct Mail Mistakes.
The same poor results. Here are their eight most common misdemeanors, and a cure for each. Wrong list The most important part of any direct mail campaign is not the copy.. Read
By: Alan Sharpe | 12/09/2005 | Direct Mail
Popularity
60

Which of the four B2B offers is right for you?
That's because business buying decisions rarely involve just one step (such as dropping a cheque in the mail or placing an order by phone). Instead, the buying cycle typically. Read
By: Alan Sharpe | 12/09/2005 | Direct Mail
Popularity
50

Seven reasons to use direct mail for sales lead generation.
Mind to his. Also, unlike any other medium, direct mail can be personalized (Dear Mr. Smith) and customized to each reader ("As an IT manager, you know that . . .."), showing. Read
By: Alan Sharpe | 12/09/2005 | Direct Mail
Popularity
50

Increase your direct mail response rates with freebies.
What I mean. Your cost per lead is the money you must spend to acquire one lead. When you mail 10,000 strangers at a cost of $0.50 each ($5,000), and get a response rate. Read
By: Alan Sharpe | 12/09/2005 | Direct Mail
Popularity
57

How to get prospects to open your direct mail envelopes.
Box). One way to persuade them to open your envelope is to make your envelope irresistible. Here are a few ideas. 1. Unusual colours Keep your mailing envelopes the same. Read
By: Alan Sharpe | 12/09/2005 | Direct Mail