Susan Tatum - Articles

B2b Marketing: Chasing the Perfect Prospect

The success of marketing program depends on targeting the right prospects. This is so obvious that it often gets overlooked. Read this article to discover a surefire way to make certain you’re targeting your perfect prospects Read

By: Susan Tatum | 12/09/2007 | Marketing

Launch a Lead Generation Program in 30 Days or Less

Creating & launching a successful lead generation program may seem daunting. Here are 6 steps to generate high quality sales opportunities fast. Read

By: Susan Tatum | 07/09/2007 | Marketing

B-to-b Business Owners: Measure your Marketing for Success

If you’re not measuring your marketing results, you’re not getting the most out of your marketing investment. Read this article to learn the two most important secrets to marketing measurement and find out how you can accelerate your marketing results by measuring the right things. Read

By: Susan Tatum | 22/01/2007 | Marketing

Marketing: How to Build a Great In-house Mailing List

You can spend a lot of money buying and renting prospect lists, but chances are good you’re sitting on perfectly good prospect lists without even realizing it. Here’s how to find those prospects. Read

By: Susan Tatum | 16/01/2007 | Marketing

Marketing for Business Leaders: 3 Ways To Increase Your Marketing Effectiveness

In the quest to increase results from marketing, companies tend to focus on tactics. They worry about creating a better brochure, upgrading the website, or running a new ad campaign. However, often the greatest leaps in marketing effectiveness come from f Read

By: Susan Tatum | 21/03/2006 | Marketing