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Adam Mcfarland - ArticlesAdam McFarland owns SportsLizard.com. You can read Adam's blog about being a young internet entrepreneur by going to http://www.sportslizard.com/blog/ Book Review: Start Your Own BusinessIf you want to start a business, but don't know where to start, then the place to start is with "Start Your Own Business: The Only Start-Up Book You'll Ever Need" by Rieva Lesonsky. Older Announcers Need To Know When To Call It QuitsDeciding when to retire from something you love has to be a difficult decision. Is Al Michaels Still The Best NFL Play-By-Play Announcer?When ABC "traded" Al Michaels to NBC this off-season to be their number one play-by-play announcer for their new Sunday night NFL football package, it became clear that he is still perceived to be the best play-by-play announcer in the business. Why Is Billy Packer Considered A Better College Basketball Analyst Than Bill Raftery?Every year around this time I ask myself the same question - why is Billy Packer the lead analyst for CBS's coverage of March Madness? While Packer is working the game for the TV audience, Bill Raftery is calling the game for the much smaller radio audien Book Review - Loyalty Myths: Hyped Strategies That Will Put You Out Of Business - And Proven Tactics That Really WorkDid you ever wonder if some of those age old sayings about marketing are true? For instance, we've all heard "It costs five times more to acquire a new customer than to retain a current customer.
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