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Social Network Marketing – Legal PitfallsThe use of social media websites for marketing is growing fast. However, this is new ground for many marketers and, as it matures, certain legal issues will emerge. In this article, I look at a few potential legal pitfalls and how to avoid them. Social Network Marketing - the Wave of the FutureAn estimated $900 million will be spent on social media advertising in the United States this year, and that figure is estimated to hit $2.5 billion by 2011. This is for advertising only. Millions more are being invested in other social media marketing techniques as websites like FaceBook and MySpace offer increasing opportunities for businesses to reach potential customers. The Do's and Don'ts of BloggingSetting up and maintaining a web site is now standard practice for small to mid-sized businesses looking to establish their online presence and increase sales. 5 Tips to Help you Succeed at Web 2.0 MarketingWhile Web 2.0 marketing does not involve any complex technology, it does involve a radical shift in the way organizations think about marketing. The rules of the game have changed drastically and to succeed in a Web 2.0 world, it is important that all of Web 2.0 marketing doctrine is instilled in your organization's staff. What Can Web 2.0 Marketing Do for youThe advent of Web 2.0 has transformed the online marketing landscape dramatically. Small and medium-sized businesses can now compete on a level playing field with industry giants like Unilever or websites such as MySpace. Marketing Techniques for your Social Networking WebsiteWeb 2.0 has its own unique look and feel, indeed it's become a culture unto itself. If you plan to setup your own social networking site, learn from the successes and failure of previous entries. This article examines the characteristics of a successful Web 2.0 website. Use Social Networking for Market ResearchTraditionally, marketers used demographics (compiled by market research firms) as one of the main tools to identify and target potential customers. Factors such as a person's age, sex, and where they live remain important to getting your message across to the right people. However, social networking provides a new opportunity to assess markets in near real-time. 3 Principles of Social Network DesignSocial software designers are learning that designing for group behavior and interaction is more complex than designing for individual users. Especially in social network design, the unpredictability in user response and group activities can pose design difficulties. In order for a social network design to be successful, there are several basic principles that should be followed. Web 2.0 Marketing Terms ExplainedIf you want to master Web 2.0 marketing, you'll have to get comfortable with lingo. And I can assure you, there's a lot of lingo. Collaborative Internet Opens Up New Marketing PossibilitiesIn recent years, the internet has evolved from something that users simply read, to a collaborative environment where users can actively shape web content and drive trends.
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