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Jerry Work - ArticlesJerry Work is a partner in Nashville, TN-based Work Media, an Internet marketing firm that specializes in helping businesses develop and implement aggressive, multi-pronged Internet marketing plans. Work Media.net Email: info@workmedia.net Secrets of a Search Engine Coal MinerWhen fighting for search engine visibility against larger and better-financed competitors, remember to think like a coal miner. Mine for nuggets. Seven Questions for Your Potential SEO FirmSEO is a confusing service to purchase. Ask these seven questions to any SEO firm you are considering hiring and you will have a much better idea of the firm's qualifications as well as what you are really paying for. What Are Your Web Statistics Telling You?You need to pay close attention to what your Web site statistics are telling you. There are pieces to a story buried in your data. How to Use RSS to Promote Your Web SiteRSS is a file format that allows for the streaming of text Web content. It has two primary marketing uses, and you should probably make use of both to some degree in your web site marketing campaigns. Six Questions You Need to Ask When Shopping for Bamboo FlooringHere are six questions you should ask yourself or your hardwood flooring dealer to make sure that bamboo is the right flooring choice for you. The Six Minute Pay per Click Firm InterviewHere is a six minute interview that will help you determine if the person or company you are considering hiring to manage pay per click for your web site really knows what they are doing. Are You Sure Your Search Engine Marketing Company Knows What It Is Doing?These days it seems like anyone on the periphery of Internet marketing claims to offer search engine marketing services. But do they really know what they are doing? Understanding the Difference Between SERP Ads and Content Network AdsFor most of the major search engine marketing platforms, there are two different places to run ads: on search engine results pages (SERPs) and on content pages. This article explains the difference and gives advice on when you should use one or the other. Getting More Done with Yahoo! Search Marketing AutomationThere is a trend in the search engine marketing industry toward account automation achieved via automated bid management tools supplied by the search engines. Here is an introduction to Yahoo!'s automation options. How to Promote a Web Site for $100 and 8 Hours Per MonthIf you had eight hours and $100 per month to spend on the promotion of your web site, what would you do? Here is a strategy that will work in that situation.
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