Kenny Love - Articles

Popularity
53

Testimonials: Another High-Value, Pre-seller
This article addresses how using testimonials on your CD cover can dramatically increase your sales in retail outlets. Read
By: Kenny Love | 25/06/2006 | Music
Popularity
58

College Radio: The Most Important Radio Level for Independents
For the self-promoting independent artist, the idea of taking on a radio promotion campaign can, in itself, become overwhelming. But, this idea is usually based on such artists attempting to obtain worldwide airplay on a local budget. Read
By: Kenny Love | 25/06/2006 | Music
Popularity
50

What To Do Immediately After Getting Radio Airplay
So, let's say that you have successfully managed to get a few radio stations playing your music. What's your next step? Read
By: Kenny Love | 25/06/2006 | Music
Popularity
50

Why Colleges Are an Independent Musician's Goldmine
Most musicians, independent or major, understand that the college market is one of their prime markets, if not their leading market for radio airplay and media coverage. In contrast, however, most musicians do not seem to take complete advantage of this market and "milk it for all it is worth," so to speak. Read
By: Kenny Love | 25/06/2006 | Music
Popularity
53

How Shopping Malls Can Increase Your Gig Audience
If you have been to a shopping mall on, at least, one occasion, you know the tremendous crowds that most of them attract daily. Hundreds, and even thousands, of daily shoppers flock to the largest shopping malls. And, while most malls have large crowds year round, two of their busiest shopping periods are during summer and Christmas seasons, which adds even more potential mall shoppers. Read
By: Kenny Love | 25/06/2006 | Music