Peter George - Articles

 (215)

Peter George is the marketing coach and recognized expert who helps self-employed professionals attract more clients, make more profits, and have more time to enjoy life. Immediately download 101 Ways to Attract More Clients at http://MoreClientsMoreProfits.com

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Popularity
96

Excuse Me, But Your Bucket is Leaking
Why is getting more customers usually first in our minds? To simplify the answer a bit, it is what we have been taught over the years -- get more customers ... always get more customers! Whether the theory has been put forth by college professors, business books, or what appears to be good old common sense, it is only part of a truly successful equation. Read
By: Peter George | 30/05/2008 | Customer Service
Popularity
85

To Catch More Profitable Clients, Learn to Fish
If you had to survive solely on the fish you catch, you would do everything possible to give yourself the best opportunity to not only catch fish, but also catch those that taste good and provide bountiful portions. The same is true for business. Read
By: Peter George | 26/05/2008 | Entrepreneurship
Popularity
76

Be an Expert in Your Field and Have Clients Coming to You
When it comes to marketing your services, two facts hold true. One is, when things are important to people, they buy -- or at least attempt to buy -- from a recognized expert. The other is, to be most profitable, you must differentiate yourself from your competition. One of the most effective ways to differentiate yourself is to be a recognized expert in your field. Read
By: Peter George | 21/05/2008 | Small Business
Popularity
50

Santa and His Customer Realtionship Management
We can always learn from one of the best markets of all time ... Santa Read
By: Peter George | 02/07/2007 | Marketing
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50

Satisfaction Surveys Mask Customers' Reasons for Defecting
Too many companies rely on satisfaction surveys in order to determine how their customers feel about them. It is unfortunate that the results are misleading. Read
By: Peter George | 02/07/2007 | Customer Service
Popularity
53

So What?
Well that certainly is a direct -- if not offensive -- title, isn't it? Stay with me a little while longer, and you will understand its significance. Many of us realize that, to get a buyer's attention, we have to tell them about benefits. As Jack Trout and Al Reis wrote in their best-seller, Positioning, everyone listens to the same radio station, WII-FM (What's In It For Me?). No one really cares about us as businesspeople; they care about how our businesses can help them achieve their object Read
By: Peter George | 11/07/2006 | Marketing
Popularity
54

Branding - the Single Most Important Thing
As the manager of a business, you are constantly looking for ways to improve the many aspects of your company. Of course, there are a myriad of ways to accomplish this. To increase profit margins, you might look to lower product costs, make distribution more efficient, or lower overhead. No matter what you do, however, nothing will be as effective as it should be unless you first establish an effective brand. Read
By: Peter George | 05/07/2006 | Marketing
Popularity
50

Build and Manage Successful Brands With Bios (brand Impression Opportunities)
Today's onslaught of information, news, and thousands of daily marketing messages leaves marketers with what some see as an almost insurmountable task -- developing effective ways to break through and have their messages resonate with their target audiences. I, however, see this as an incredible opportunity. Read
By: Peter George | 29/06/2006 | Marketing