Phil Morettini - Articles

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Phil Morettini is a principal with PJM Consulting, and a senior technology executive with over 20 years experience as a CEO and VP Marketing & Sales. PJM Consulting stimulates rapid improvements to the top and bottom lines of technology businesses. Contact Phil on the PJM Consulting Website at http://www.pjmconsult.com

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Popularity
88

Hiring and Retaining Employees Part II
In Part I of this article, we covered 4 key points to proper hiring and retention. Now we'll look at the second 4. Read
By: Phil Morettini | 21/10/2006 | Management
Popularity
50

Google PageRank Calculator Tool
Here's another neat little tool on the Web that I've been putting to good use. It's called ThinkBling, and it's a Google PageRank calculator. Read
By: Phil Morettini | 21/10/2006 | SEO
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175

Sales & Marketing-Is a direct or indirect approach best? Part i
There are so many different options within the direct vs. indirect argument. Read
By: Phil Morettini | 21/10/2006 | Management
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55

Should You License Your Technology?
So when should you license your technology to other companies? This can be a complicated question, since I always say "no one sells your product like you do." Read
By: Phil Morettini | 21/10/2006 | Sales
Popularity
51

Direct Email--Good or Evil?
One of the most misunderstood tools in the Marketer's Bag of Tricks is direct email. There's good reason for it, of course. Everyone hates SPAM! I expect that even the most evil, notorious spammers of the world have SPAM filters on their personal email accounts. Read
By: Phil Morettini | 21/10/2006 | Email
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52

Free Search Engine Optimization Tools
As I run across tools and websites that I find particularly useful for software and high tech companies, I like to pass them along. Read
By: Phil Morettini | 21/10/2006 | SEO
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50

Press Relations Best Practices
Among the potential ingredients for the marketing mix of a high tech company, Press Relations is high on my list. There's a good reason for it. Read
By: Phil Morettini | 21/10/2006 | Marketing
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55

Strategic Partnerships
Forming Partnerships, or Strategic Alliances, is one of the key elements that make up the business development function in technology companies. I believe that alliances are underutilized, in many ways. Conceived and executed properly, alliances can greatly extend the partner companies reach in the marketplace. Read
By: Phil Morettini | 21/10/2006 | Management
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381

Distribution Channel Conflict
As I've been reading the trade magazines recently, I've paid particular attention to the channel magazines. A big story for several months has been the change in leadership at HP, since Mark Hurd took over as CEO from Carly Fiorina. What does this have to do with channel conflict? Read
By: Phil Morettini | 21/10/2006 | Management
Popularity
50

Layoffs and Bureaucracy
A while back Id been reading the stories on the last major layoff at HP, and it really struck a nerve. HP announced that week that they are going to reduce their workforce by 14,500 people over the next 18 months. Read
By: Phil Morettini | 21/10/2006 | Non-Fiction