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Jerry Bader - ArticlesMore About MRPwebmedia
People ask, "What do you do?" You could say we inform, enlighten, innovate, and create; you could also say we deliver our clients' marketing messages in memorable ways using video, audio, webmedia campaigns and websites; all created in-house from concept to implementation, from graphic and motion design to Web-design, from script writing to video-production to post-production, from music composition to signature sound design. What do we do? We motivate action by speaking to your audience's real needs. We tell your story so your brand, your message, embeds in the minds of your clients. We are corporate storytellers. Web-programming: an Alternative to Unproductive AdvertisingThe Web will soon be 'the place' that fills the programming vacuum that network broadcasters have been unwilling and/or unable to fulfill. People were prepared to tolerate constant reruns, dreadful programming, and incessant repetitive ads as long as there was no alternative, but that is no loner the case. Viewers now have an option to bad television and it's the Web, but why should you care and more importantly how can you take advantage of the opportunity it creates? Web-video Campaign Creation 101Web-Video Campaign Creation 101: seven simple steps that will give you a shot at having an effective marketing campaign. A Website Without Video is Like…If your website disappointments, you need something that provides the 'eureka factor' and that can be provided with a creative, informative Web-video. Advertising's Most Important WordIf you had to guess the single most important word in advertising what would it be: free, special, discount, sale, new, improved, bigger, better?
So many words have lost their meaning or been corrupted by misuse or abuse that it is not an obvious choice. The words luxury, exclusive, and world class have been rendered meaningless after being applied to everything from eight hundred square foot condos to restaurants that serve microwave frozen dinners. We can't even rely on light, diet, or low carb to actually describe what's inside a package. Every Brand Needs a Message and a MessengerIf you like your marketing clever, funny, stylish, and effective, then there is a lot to learn from quality campaigns. How to Make Web-advertising Worth WatchingIt has become an article of faith that the Web is all about content; content is King on the Web as opposed to television where commercials are king. It seems that television networks just can't wrap their heads around the Internet and fit it into their standard commercial box. The traditional media's tactic of last resort, buying-up the competition and imposing its commercial will, just won't work with the Internet. 18 Web-marketing Concepts That Make a DifferenceIf you've been looking high and low for the secret of Web success, today is your lucky day. We've put a little something together that we call '18 Web-Marketing Concepts That Make A Difference.' The 120 Second SolutionLike it or not, the Web is turning into an environment that will be dominated by audio and video presentations. And as we have already seen, the democratic nature of the Web has allowed the best and worst to stand side-by-side. How To Create A Video Campaign ConceptHave you ever had a good idea, maybe a great idea, only to find that someone else already ready did it? Frustrating. You want to be a success and who doesn't? It's why you do what you do, why you put-up with what you put-up with? But it all gets... The Law Of Dissatisfaction: How To Motivate ProspectsThe 7%-38%-55% Communication Rule
Dr. Albert Mehrabian, Professor Emeritus of Psychology, UCLA is best known for his 7%-38%-55% Rule that states 55% of communication is attributable to non-verbal behaviors like body language and facial expressions; that 38% of communication is attributable to voice including volume, tone, pitch, cadence, and quality; and...
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