Aaron Trubic - Articles

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Marketing In The New Business Vol. 3
Use the power of the press release to make your music "newsworthy". Read
By: Aaron Trubic | 12/06/2007 | Music
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Marketing In The New Music Business Vol. 2
A brief discussion about fan acquisition and lifetime value as it pertains to your music. Read
By: Aaron Trubic | 04/06/2007 | Music
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Marketing In The New Music Business Vol. 1
This will be the first in a multi-part series on how to navigate the waters of Music 2.0 using the limited financial resources available to a new band, indie or management company. Read
By: Aaron Trubic | 30/05/2007 | Music
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The Eskimo Roll - How To Roll a Kayak Safely
The kayak roll or "eskimo roll" is the most consistent way to right a capsized kayak. This exercise will also help you learn balance and control. Read
By: Aaron Trubic | 18/12/2006 | Sports and Fitness
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The Natural Perils of Kayaking and How To Ignore Them
There are dangerous situations out there in the world of kayaking, but we can control these situations with a high degree of confidence, given the right tools and the right knowledge. Read
By: Aaron Trubic | 05/12/2006 | Sports and Fitness
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One Size Doesn't Fit All Adventures - Kayak Types Explained
Whether you're a hardcore entheusiast or weekend hobbyist, read on so you know what you need - if you're going to buy or rent a kayak for your next trip. Read
By: Aaron Trubic | 04/12/2006 | Sports and Fitness
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Save Your Skin and Your Money - Where To Find Cheap Tanning Beds
If you're intent on maintaining that tan, the costs involved in your twice to three times per week visit to your tanning salon may be higher than cheap tanning bed prices. Read
By: Aaron Trubic | 27/09/2006 | Health
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Save Your Skin - The Skinny on Tanning Bed Lotions
When you tan indoors in a tanning bed, unlike tanning outdoors under the sun, you won't need the same sort of tanning bed lotions. Read
By: Aaron Trubic | 27/09/2006 | Health
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A Primer and Opinion on Digital Rights Management
Digital Right Management, or DRM as it is commonly referred, is a term used by music publishers to restrict access and usage of digital data. Another brilliant idea from the minds who brought you DivX! Read
By: Aaron Trubic | 13/09/2006 | Marketing
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Give to Get - A "Free" Music Philosophy
For today's musicians and bands, the music should be a gateway to profit, not the profit center. Read
By: Aaron Trubic | 16/04/2006 | Music