Aaron Trubic - Articles

Marketing In The New Business Vol. 3

Use the power of the press release to make your music "newsworthy". Read

By: Aaron Trubic | 12/06/2007 | Music

Marketing In The New Music Business Vol. 2

A brief discussion about fan acquisition and lifetime value as it pertains to your music. Read

By: Aaron Trubic | 04/06/2007 | Music

Marketing In The New Music Business Vol. 1

This will be the first in a multi-part series on how to navigate the waters of Music 2.0 using the limited financial resources available to a new band, indie or management company. Read

By: Aaron Trubic | 30/05/2007 | Music

A Primer and Opinion on Digital Rights Management

Digital Right Management, or DRM as it is commonly referred, is a term used by music publishers to restrict access and usage of digital data. Another brilliant idea from the minds who brought you DivX! Read

By: Aaron Trubic | 13/09/2006 | Marketing

Give to Get - A "Free" Music Philosophy

For today's musicians and bands, the music should be a gateway to profit, not the profit center. Read

By: Aaron Trubic | 16/04/2006 | Music