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Brien Lee is a veteran of the meeting and multimedia industries, having founded and led three companies over thirty years in the development and use of the latest techniques and most innovative creative approaches in video and multimedia for customers like Walgreens, Johnson Controls, AT Sort By: Date | Popularity
![]() Ten Ways You Can Use Creative Custom Content To Grow Your Business Or Your SalesA Company's Vision or Sales Concepts must be transmitted on many different levels. The latest buzz concept, "Creative Cstom Content", merges the best of traditional multimedia with web 2.0 concepts to deliver impressions, traffic and sales. ![]() Proven Ways to Buid Your Video Production Business-- On a ShoestringVideo Production is a service business, and selling creative services can be complicated.
For one thing, creative services are hard to quantify. Creativity is subjective. Creativity is hard to price. Variables include time to deliver, interpretation of client's needs, creative approach, technical prowess, and of course rates.
Then there's competition. There's plenty... ![]() Five Tips For Writing or Evaluating Better Video ScriptsVideo scriptwriting provides the action plan for video production, Particularly in the corporate world, where words need to be approved before production.
I have developed five steps to making sure my scripts help production people create best videos possible- ones that work as multimedia devices, take advantage of the medium, and... ![]() Video Scriptwriting as Brainstorming Tool-- Finding the "Hook"There are two ways to approach writing a script for a video: before you shoot, and after you shoot.
Before you shoot is where the majority of corporate and event videos land; after you shoot usually indicates that you're conducting interviews and won't know what material you'll have until after the... ![]() Tribute Videos: an Opportunity for Love and MoneyThe video production field is overcrowded, but the entrepreneur can still succeed in video by selecting the right niche. Tribute Videos offer both emotional and financial rewards. ![]() The Poor Man's Guide To Rich Looking VideosHey, nice camcorder. And I hear you have a computer, too. Guess you're in the video business! Ah, but it's not that simple. As many would-be photographers can tell you, it's not the gear that defines quality; it's the person using the gear. ![]() Video And Meeting Presentation Tips For NewbiesI'm an A-V Geek, and for thirty years, I've sweated the big and small stuff as a producer of meetings, conferences, and sales rallies.
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