Achinta Mitra
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By becoming a trusted marketing partner to his clients, Achinta delivers measurable results and helps engineering, technical and industrial companies profit from increased sales and revenues even in a tough economy.
Achinta focuses on developing strategies and producing relevant, original and impactful marketing content to generate qualified leads and nurture them until they are “sales ready” before handing them over to the client's sales team to convert most, if not all, into lifetime customers. He calls this his ROI content marketing strategy to maximize the return on the client’s marketing investment.
He is an avid blogger and you can find more of his thoughts and insights at Industrial Marketing Today. He is active on social networks; you can connect with Achinta on Facebook, LinkedIn and Twitter.
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As a manufacturer of engineered products or a provider of technical services, your website plays a critical role in attracting prospects and converting them to customers. Engineers and industrial buyers expect suppliers to have an extensive online presence with a website that provides relevant content in different formats. And the site content must be searchable. Is your current site ready for this challenge or r do you need a website redesign?
If you are just starting out in Internet marketing or are struggling to promote your online business, it may time for you get familiar with web copywriting. Writing for an online audience is different from general copywriting or copy for the print media.
Unlike a brick-and-mortar business where you have the benefit of visual clues like people’s body language, their facial expressions etc., online, your words have a huge impact on everything you do and the results you can expect. Your words must paint a vivid picture about what you are trying to tell your readers and make a powerful emotional connection with them. Only then will you have the ultimate power to influence and persuade your readers to take the desired action.
A quick definition of upsell – it involves offering customers a complimentary product or an upgrade in addition to the one they had already decided to purchase. Typically, the upsell comes at a higher price.
Creating new content is not an easy task. Most people get a brain lock whenever they try to write new materials. However, if you want to be a successful Internet marketer, you know you have to come up with fresh and interesting content regularly. Otherwise, your traffic will dry up and hard-earned subscribers will lose interest. How do you overcome this challenge? It’s simple, just follow my 5Rs of content creation and things will start to flow a lot smoother.
Everyone knows these are tough economic times. People have less money to spend and credit is tight or nonexistent. So trying to upsell in a recession may sound like an oxymoron. It may not be as difficult as you think. Yes, it does require you to be more creative and think outside the box to convince your customers to spend more money.
Don’t let the name fool you. These small, highly focused sites are the key to exploiting targeted niches for maximum profit. Mini-sites don’t mean mini-income. In this article, I’m going to focus on making "killer" mini-websites that generate large volumes of sales, fast. There are five keys to creating a successful mini-site that converts well.
Coaches, consultants and solopreneurs, do you know how to brand yourself? In today's Web 2.0 world, personal branding has become vitally important to stand out from the crowd. If you are an online business owner, a coach or a consultant, then your name is your personal brand.
