Adrian Dayton - Articles

http://adriandayton.com/2009/04/open-letter-to-law-firms-control-the-message/

How I Learned to Twitter in 7 Weeks

I stumbled onto Twitter as a marketing tool completely by accident. I was looking for a way to promote a book I'm working on, and a friend suggested that I do two things: Start a blog and get on Twitter. "What is Twitter? I don't get how will it help me... Read

By: Adrian Dayton | 13/05/2009 | Internet

Open Letter To Law Firms: Control The Message

Dear Law Firms: Why don't you want your attorneys engaging in social media like blogs, Twitter, and Facebook? Is it because you want to "control the message?" Let's take a look at why this is a flawed strategy. In the old model, partners with the big firms are pillars of their community (or... Read

By: Adrian Dayton | 13/05/2009 | Law