Alan Moore

Pinterest is like cork board on the office wall, or it might be the notes on the front of your refrigerator, a screen saver, or even a family scrapbook.

Companies often wonder how they can obtain more customers, especially considering today's consumer is very digitally charged.

These days, your online reputation can be like a rollercoaster, with customers openly discussing their positive and sometimes negative experiences with your company.

Every business owner should periodically review their marketing strategy, what is working and what isn't, and what adjustments need to be made to get the best return on investment for advertising dollars spent.

Obviously, the main goal of your online reputation management plan is to shine a positive light on your business and remove any negativity.

Social media marketing is a smart move for your business. Period. But why is it a smart move for your marketing efforts? In essence, social media marketing fulfills the two B's of marketing, which are described below.

Sure, pay per click advertising (PPC) and search engine optimization (SEO) offer different means to the same end (to get your website to rank high on the search engine results page), but you can use insight from pay per click advertising to enhance your SEO campaign.

Search engine optimization, OK maybe a monkey can't do it but you have to admit its a catchy title. But SEO has been known to instantly puzzle many with the thought of fresh content, load times,

A great search engine optimization (SEO) program should always start with pay per click advertising (PPC). But why?

This post is Part 2 of a 4 blog series dedicated to the new SEO, Social Media and Reputation Management platform launched by Reach Local.