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Alan Sharpe is a business-to-business direct mail copywriter. Sign up for free weekly tips like this at www.sharpecopy.com.
- In B2B Direct Mail Lead Generation, Work Backwards
23/09/2005 | Direct Mail
Direct mail package, sit down with the sales
people who close the sales. Find out when and how they get
prospects to sign on the line that is dotted, and work backwards
from. Read
- Eight Advantages of Fundraising Letters Over Other Methods
12/09/2005 | Direct Mail
Let you have a one-on-one "meeting" with each donor.
2. Can be passed along Unlike personal
visits, phone calls and special events, fundraising. Read
- Write Fundraising Letter Overlines That Donors Can't Resist
(Includes Samples & Examples)
12/09/2005 | Direct Mail
Donor to read your letter.
According to direct mail copywriter and author Hershell Gordon
Lewis, the best kind of overline to use in a one-to-one piece of
communication. Read
- Your Direct Mail Sales Letters Must Differentiate You
12/09/2005 | Direct Mail
So that the stove would heat my turn-of-the-
century farmhouse for the longest period possible.
I had the choice of four vendors to buy my hardwood from. All
were local,. Read
- Eleven Reasons Donors Stop Responding To Fundraising Letter
Appeals
12/09/2005 | Direct Mail
You cannot. Use these findings to retain as many of your
donors as you can.
1. They forget
I suppose you could call this a case of "poor institutional
memory.". Read
- Direct Mail Catalogs & Brochures: Write Captions That Sell
12/09/2005 | Direct Mail
And so that's when you sell them.
My advice for writing captions is to never describe what readers
can see for themselves in your photo.
If your photo shows a. Read
- Your Fundraising Annual Appeal Letters Need A Villian
12/09/2005 | Direct Mail
More prone to respond to a genuine feeling of
anger than to any other emotion," says Roland Kiniholm in his
book, Maximum Gifts by Return Mail.
To make your donors. Read
- Write Effective Fundraising Letters By Being Conversational
(Includes Examples & Samples
12/09/2005 | Direct Mail
Few intelligent remarks about sounding conversational on
paper. You know, how to write a fundraising letter that sounds
like it came from the mind of a person and not an institution.
I. Read
- Fundraising Letters Are Easier To Write With AIDA
12/09/2005 | Direct Mail
Your non-for-profit organization. All you need to
remember is AIDA.
AIDA is an acrostic for the four things you need to do, and the
order you need to do them in, to write. Read
- Dear Friend: Don't Start Your Non-For-Profit Fundraising Letters
As A Stranger
12/09/2005 | Direct Mail
Never,
right? The days of the Dear Friend letter are dead. So let's
bury the Dear Friend letter together.
I heard recently of a chairman of the board of a national
charity. Read
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