Alex A. Kecskes - Articles

 (91)

Alex Kecskes is a former ad agency Copy Chief who has created effective copy and concepts for a wide range of ad agencies, Fortune 500 companies and startups. As owner of ak creativeworks, Alex provides strategic copy for brochures, mailers, multimedia, articles, newsletters, PR and web content. He has published articles in a variety of publications about health, business and technology--this includes copy for over 130 different products and services. He has won such national awards as the Andy, Belding and One Show. For more information and samples, please visit: www.akcreativeworks.com

Sort By: Date | Popularity

Popularity
50

Comic-Con...it's not just about comic books
Comic-Con in San Diego is the biggest event in the world if you're a sci-fi fantasy enthusiast, comic or video artist. From July 20th through the 24th, over 100,000 attendees, industry professionals and countless exhibitors will converge in the San Diego Convention center. On Saturday, Ray Bradbury will be signing autographs. Trekkers will get autographs from Walter Koenig, one of Star Trek's original TV crew members—Chekov. For Anime fans, Comic-Con will include over 130 different titles. Read
By: Alex A. Kecskes | 19/07/2006 | Art and Entertainment
Popularity
50

Meet Helen...your new online teacher
Get ready for the next giant leap in online learning, an animated, three- dimensional character that serves as the "face" of your computer. Your new "teacher" may have an angelic voice, calming hand gestures and more expressions than Marcel Marceu. Read
By: Alex A. Kecskes | 20/02/2006 | Tutoring
Popularity
52

It's Not Funny Unless it Sells
Does humor really work in advertising? Is it okay to get a few laughs when talking about your product or service? Does humor sell? A seasoned ad pro offers some sage advice and handy tips on the use of humor in advertising. Read
By: Alex A. Kecskes | 30/01/2006 | Advertising
Popularity
52

9 Product Naming Tips
A brief overview that will help guide you through the subtleties of product naming. You’ll learn the importance of choosing a name that’s unique and benefit oriented, without being confusing or offensiveâ€"with some amusing examples of naming gaffes. Read
By: Alex A. Kecskes | 28/01/2006 | Marketing
Popularity
63

Sales Letters that Sell!
A step-by-step guide to writing powerful sales letters that produce results. Packed with tips, techniques and proven strategies that turn letters, emails and mailers into high-impact selling tools. Learn to overcome the barriers to selling by tapping int Read
By: Alex A. Kecskes | 12/01/2006 | Writing
Popularity
95

Should You Write a Long-Copy Ad or Keep it Short?
Should you write a long or short ad? The truth is, the reason people read ads has nothing to do with copy length. Read
By: Alex A. Kecskes | 03/01/2006 | Copywriting
Popularity
50

12 Sales-Boosting Strategies
Want to boost profits and gain market share? Here are some things you can do to gain a bigger piece of the pie. Read
By: Alex A. Kecskes | 03/01/2006 | Sales
Popularity
57

9 Tips for Better Copywriting
Do you use weak verbs? Are you needlessly redundant or robotic in your use of long sentences? Do you sometimes overstate the obvious? Here are 9 handy tips that can improve and economize your writing. Read
By: Alex A. Kecskes | 03/01/2006 | Copywriting