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Allan Starr - ArticlesAllan Starr founded Marketing Partners in 1976. The firm provides local, regional, national and international strategic marketing, advertising, public relations and sales promotion services for a diverse client list. He also has been a nationally known award winning copywriter and editor publisher of national trade magazines. Allan Starr Marketing Partners Astarr@markpart.com http://www.markpart.com Marketing in Phoenix: What Message Does Your Brand Send?To the degree it is recognized, your brand sends a message to your prospects.
It can work something like this in the consumer's mind:
"(Your brand here) is:
a good 'place'"
good, but too expensive"
ok, but too cheap."
well-suited to my needs."
not for me."
don't know what it stands for."
As... Marketing in Phoenix: Why Trust is MarketableTrust it marketable because it offers prospects a reason to make a purchasing decision with a relatively low level of fear and/or apprehension. It is a win/win for marketing, advertising and public relations pros and their clients because it provides clients a measure of freedom and confidence in acting, and... Phoenix Marketing Perspectives: Is This a Missing Link?Public relations in Phoenix and other top growth markets is very fluid. For example, after being a member of Linkedin for a couple of years, I recently found the time and decided to actually get involved with this venerable business/social networking site that was launched in May of 2003.
Bulletin to... Marketing in Phoenix - Making a Marketing Plan WorkThe main reason that many marketing plans in Arizona or anyplace on else don't work is that they are not allowed to. That is to say, most companies don't have an actual marketing plan. Oh, yes, they "plan to sell things," but, most often, in an amazingly haphazard way.
On the... Strategic Marketing: Seven Steps to Effective MarketingStep 1: Focus on your core product.
An Arizona Advertising pro told me that a very successful e-newsletter entrepreneur has built his business around this mantra: "Prospects buy when they trust your value is applicable to them and believe your company is stable." This strong position allows him to constantly check... Small Business Owners Will Lead the RecoveryWhy will the "little guys" lead the way? It's just that they always have and they probably always will. After all, small business owners are the biggest job creators, even when compared to an octopus-like federal government that is inclined to spread its tentacles across the land.
In part, this growth... Marketing in Phoenix: From Marketing Partners the Case For OutsourcingResults of a recent survey by the Yellow Pages Association revealed the following:
"Almost two-thirds of small business owners say they do not seek external marketing help."
What I find particularly interesting about this quote are the words "do not seek." One can only presume from this that a clear majority of... Marketing Agencies: From Marketing Partners of Phoenix a "pastorized" Message For MarketersI heard a pastor talk to a group of business people a couple weeks ago.
Perhaps there were more than a few in the assemblage of about 100 who wondered just what it was that the preacher man could say that would have a bearing on them, particularly in a business... Phoenix Advertising Agency Head Interacts With Business OwnersAs a marketing consultant, I was invited to be a faculty member of the Business Success Institute, a fledgling creation of the Greater Phoenix Chamber of Commerce, through which business owners and managers are brought together for lectures and workshops on finance, human resources, sales and marketing.
Being active in Arizona... Marketing in a Recession: Lessons From FDRThere is a strategic marketing lesson to be learned in the following words uttered before a rapt audience of Congressmen and United States Senators: "So, first of all, let me assert my firm belief that the only thing we have to fear is fear itself -- nameless, unreasoning, unjustified terror...
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