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Home Page  Allen Taylor |
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Allen Taylor owns Taylor and Associates, a small business Internet marketing company. In addition, he manages e-book projects and blogs for several clients. He and his wife also manage the article production for Article Content Provider.
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An Open Letter to the New York TimesAfter receiving a threatening letter from a writer who produces copy for a subsidiary to The New York Times, Allen Taylor decided to press the issue. Web 2.0: All the Best Opportunities Online are SocialSocial media offer the best opportunities for doing business online. This list of social media opportunities is not exhaustive, but it's a good starting point. I'm Getting Naked and Talking to the WorldRobert Scoble's and Shel Israel's book "Naked Conversations: How Blogs Are Changing The Way Businesses Talk With Customers" is a must read for anyone involved in or thinking about blogging. Whether you run a company blog or ghostwrite blogs for others, this is a good introduction to what blogging is all about. Far from a glowing dote on blogging, Scoble and Israel highlight the pitfalls as much as the opportunities. There is little that I don't agree with in this book but there is one thing I wish they'd been more balanced on. What is the Difference Between an E-book and a Special ReportWhether you call it an e-book or a special report, publishing your own information product is a great way to boost your business, your reputation and your credibility. Google Fixed Their Google Bomb Problem – or Did They?Google may have tried to fix its Google Bomb problem, but there is one sure way to find out. Article Marketing is the Bridge Between you and your CustomersArticle Marketing is a necessary component of Internet marketing. Without it, your business will not succeed. Every website owner and web publisher should consider using articles to promote their business and website and use articles on their website to increase search engine presence. Link Popularity Should be Top Priority for your BlogThere are several ways to build link popularity but blogging is one of the best and most effective ways. Your E-book Could be a Top Seller if you Follow These Simple TipsE-books are power. They communicate useful information to people willing to pay for it. That's why information marketers can make a lot of money and become recognized experts in their fields by writing and publishing e-books. Local Search Popularity Will Lead to Greater Local Advertising OpportunitiesSince the search engines have begun focusing on local search, opportunities for local advertising have increased. This trend will continue and more and more local advertising opportunities will arise as more local businesses discover the power of Internet marketing. Is your Copywriter Overcharging You?Some copywriters charge too much for their services. They will nickel and dime you for some ridiculous items. Here are a few tips and things to look for when hiring a copywriter.
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