Amruta Bhadkamkar

“Treat the Earth well. It was not given to you by your parents. It was loaned to you by your children”; a Kenyan proverb that holds enormous significance for the rest of the world today as people have started to realize that the earth does need to be saved.

Are you: the wild and wacky creative type? Full of crazy ideas that drive your boss nuts? Bored of traditional forms of advertising that don't give you what you want? Then, guerrilla marketing is your answer. / Guerrilla marketing is a form of marketing that refers to advertising tactics that are unconventional and creative and target consumers in unusual places.

If you want to utilize the popularity of the Internet and Web 2.0 to build your brand but are not sure how to go about it, then come on in. This article is for you.

Who do your customers seek buying advice from? Who do they emulate and follow? Which is the one person or group that can influence them? If you know the answers to these questions, you are all ready to take the publicity of your products to another level.

Cause Marketing: a way to show your consumers that your business has a heart; a way to show them that you care and a way to show them that whatever happens in the world affects you as much as it affects them.

Red (energy), Blue (steadfastness), Green (stability), Black (power), Pink (delicacy) – Which one is YOUR brand?

The success of your business depends on how people perceive it. Successful branding is easier than you might think. And branding your business in the right manner will lead your reputation from “never heard of them” to “I trust them as much as I trust myself.”