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Andrea Percival - ArticlesAndrea Percival is managing director of Maxa Technologies. Andrea’s career with Maxa Technologies started in the early 1990’s as marketing manager, where she was extensively involved in the successful positioning of DH Technology, (acquired by Axiohm in 1997), as a major player in the European Bar Code Printing sector .She was promoted to the position of general manager in 1998, where she oversaw the Company’s rationalisation into an efficient, compact organisation focusing on customer service, service and repair, and technical support. In 2001 Andrea also became a vice president for ATSI (Axiohm Transaction Solutions Inc).
In 2003, Andrea, together with Steve Berry (vice president of EMEA Sales for ATSI), successfully secured a management buy-out of Maxa Technologies. Since the management buy-out Maxa Technologies has positioned itself as a major distributor of products for the POS, Auto ID and Mobile sectors within the UK, Europe, Middle East and Africa. The brand ‘Maxatec’ has become synonymous with value added services and good quality products. Recent developments have included the brand Maxa Solutions, providing bespoke solutions to very specific vertical markets, and a joint venture with SDP Belgium delivering a labelling, kiosk and EPOS solution to the garden centre and nursery sector. Prior to joining Maxa Technologies, Andrea worked in several industries, including the industrial valve sector with German company Gebr. Mueller. In her role as distribution manager at Mueller, she was responsible for the successful expansion of the distribution network within the UK. Subsequent positions included commercial manager for SED Valves and marketing manager for a European construction company. Andrea holds a CIM PG Diploma in Marketing and is a member of the Chartered Institute of Marketing. Find out more about POS & EPOS Systems at the Maxatec Europe website. Label Convertor Finds Perfect Labelling SolutionAn article about a label convertor finding the perfect labelling solution to improve customer service. New Modern Pos Solution At Ancient CastleAn article about an ancient castle that used a modern pos system to increase
efficiency. Mobile Payment System for Electricity SupplierA problem and solution article about meter reading in the Philippines. Air Cargo and Baggage Pos Labelling Systems Required for AirportAn article about the use of a baggage pos labelling system. Fast Food Business Flows Faster With New Pos WorkstationA new Epos system has been installed at a fast food company, giving a 65% return on direct mailing. Epos and Paintballing - More Than Just Point of SaleRunning round fields and spraying people with paint – who would think that
this type of business would need an EPOS system? Well, one large and well
established paintball business recognised the need very early on. Installation of Latest Back Office Software and Pos Hardware System Gives Retailer’s Stock More Visibility and Real-time EfficiencyA case study about an RCS POS system. Japanese Restaurant Chain Add Pos Systems With Integrated Touch Screen TerminalsExample of a POS system in a Japanese restaurant chain. RFID Markets Part IIIThis is part 3 of the RFID article. RFID and the Supply Chain - Part 2This is part 2 of the RFID article.
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