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Andrea Ratajczak - ArticlesEZ Wallpaper Marketing outrageously successful, PDA Marketing hits a home run at 2009 GKIC Info SummitThe introduction to EZ Wallpaper Marketing at the 2009 GKIC Info Summit will wow everybody! By using this creative, yet simple marketing tool, your company will be able to interact with your customers and gain notice from other potential customers. Let our EZ Wallpaper Marketing do the talking for you! How Can I Make My Copy Talk?!Most written copy simply (snore) puts you to sleep (ZZZZ).
Especially in the world today where everything has a multi media component complete with (brrrings) (pings) (beeps)
The recipe for creating effective sales copy is complicated. From drawing the potential customer in to convincing them you have something they want or need, sales copy can help with that wonderful (kerching). Your copy needs to be concise yet persuasive and easy to read, not to mention fun and interesting. Even if your lett Make Your Direct Mail Flow from Outside to InsideOne of the most important parts of a direct mail envelope and letter set is that everything on the piece flows. Here are some tips to making everything, and I mean everything! in your direct mail flow. Common Mistakes Made When Creating an Information ProductI have been helping clients,’ (lets refer to them as “experts” in their field) design and market information products for over 10 years. For the most part, they are confused and unsure of how to build a successful, marketable product. Along the way, I guide them through the process and help them avoid making mistakes however, depending on where they are in the process here are the most common mistakes I see. How to build a cheaper, more profitable marketing campaign through viral marketing techniquesSuccessful marketing campaigns can be expensive, and cost cutting measures usually lead to lower response rates. Especially in this weak economy, it becomes increasingly important to lower the cost of the campaign while achieving the same, or even better, results. Get Your Direct Mail Opened by Avoiding Common CharacteristicsAs marketers, it is our job to try to make direct mail feel more like personal mail than just an advertisement. When our computers catalog certain e-mails as junk mail, they use distinct characteristics of an advertisement e-mail. In the same way, recipients of direct mail mentally analyze and catalog each piece of mail they receive daily. You want your direct mail piece to not contain the common characteristics of a piece of ‘junk mail’. Proven ways to increase sales and boost direct mail response ratesAs the average American receives 560 pieces of direct mail each year, the potential to end up buried in the pile is also incredibly high. So, how do we combat that? Well, we step out of line and do something completely crazy. How to Achieve a 20 Percent Direct Mail Response RateIn my many years of owning my own marketing firm, I have seen both good and bad direct mail campaigns, but there is one perfect recipe I have found that can provide a response rate of 10-20% or even higher. Marketing Tips for a Struggling EconomyIn a weak economy, having a strong message holding together your marketing campaign takes on a whole new level of importance. Consumers are holding on to the money they have, buying only the necessities. For marketers, then, it is important to make the product seem like a need rather than a want. Why Handwriting Affects Sales Response RatesWhen developing direct mail campaigns, writing sales letters, or working on some other type of marketing campaign, a simple trick is to use a believable handwriting font so people feel connected to the writer. Different styles of handwriting, however, subconsciously communicate different messages to the reader so it is important that the handwriting font has beneficial qualities.
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