Andrew Hartley - Articles

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Andrew Hartley is a professional trainer working in the transportation industry. Andrew has a Bachelors Degree in Aviation Management and an MBA in Entrepreneurship. He has years of training experience in both aviation and shipping, both in operations training and in leadership and development training. Visit his blog, The Aviation of Business, at www.aviationofbusiness.com, and learn to make your business soar!

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52

Stages of Business are Like Stages of Flight in an Airplane
Flying an airplane can be likened to running a business. At some points in the life of a business, during the startup and initial growth for example, it is necessary to “hand fly” the business - you as an entrepreneur (pilot) must “control” the business directly and make large changes to its direction. In an airplane this is during takeoff and climbout and only lasts a few minutes. In business, it may last a few years. Read
By: Andrew Hartley | 22/10/2007 | Entrepreneurship
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55

Cattle Call; Don't Follow the Herd!
Have you ever noticed the paths that are worn into the grass from where people walk when they don’t use the sidewalks? Are sidewalks a way to keep people in line and conforming to what someone else wants them to do? Does the fact that there ARE paths worn into the grass mean that the entrepreneur mentality is widespread in the human population? That this is why people don’t follow the path laid out for them by the sidewalks? Read
By: Andrew Hartley | 09/10/2007 | Entrepreneurship
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50

Keep the Shiny Side Up in your Marketing!
There’s a saying in aviation: “Keep the shiny side up!” Marketing a product or service is all about showing the benefits of your product to your potential customers. Know your customer and use words that make the “shiny side” of your product valuable to them. Read
By: Andrew Hartley | 08/10/2007 | Marketing
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54

Dr. Mario as a Business Mindset - Defeating the Competition
The competitive style of playing Dr. Mario is uncanny in its parallel to entrepreneurship and business. Business is competitive by its very nature. In business we need to focus on our goal, but always see the reality of our situation. Read
By: Andrew Hartley | 28/09/2007 | Entrepreneurship
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52

The Aviation of Business - Tradeoffs in Business and in Aviation
What is really striking about the similarities of tradeoffs between the design of an airplane and the design of a new business? In both airplane design and business design, you can’t be everything to everyone… Read
By: Andrew Hartley | 28/09/2007 | Entrepreneurship
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59

Why Entrepreneurship? the Most Important Question to Ask
One of the most important things to do when considering becoming an entrepreneur is to know your “whys.” Why do you want to start your own business? Read
By: Andrew Hartley | 26/09/2007 | Entrepreneurship
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Find Business Wisdom - Anywhere!
Business wisdom can be found nearly anywhere - music, fiction books, everyday conversations with family and friends, etc. The trick is to make the business mindset a habit. The more you consciously think about business and entrepreneurship, the more you will subconsciously think about business and entrepreneurship. The more you are subconsciously thinking about it, the more these nuggets of wisdom will appear to you - all around you. Read
By: Andrew Hartley | 26/09/2007 | Entrepreneurship
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52

Learn to Network Like a Professional -
What is a network? What is social capital? Is a network only the people you know who can actually help you in some way – people who have something you need and are willing to give it to you? Everyone you know or have ever met is your network. Knowing people from many disciplines can be nothing but helpful to you, but a network is absolutely not a one-way street. A network is not there only for you to get something from. It’s there for you to give as well - you get what you give. Read
By: Andrew Hartley | 17/09/2007 | Entrepreneurship