Andy Crestodina - Articles

As a Principal and Strategic Director at Orbit Media Studios, Andy draws on his knowledge of marketing, usability, and interactive design to lead strategic planning for the firm and its clients. Orbit specializes in Web, print, and video design & development. Orbit Media Studios

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3 Key Steps To SEO Fitness
Summer is almost here: time to get outside, stretch your legs, and finally get started on that New Year's resolution to exercise. So isn't this a good time to get your website into shape, too? Like perfect biceps or rock-hard abs, a high search-engine ranking won't come overnight. Getting to the... Read
By: Andy Crestodina | 04/06/2008 | Internet
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Graphic Design vs. Interactive Design
Can a graphic designer design a website? Of course! But there are risks involved when someone who thinks in terms of paper and inches starts creating designs for screens and pixels. In this article, we'll look at what makes web design so different, and we'll talk about what to look for in... Read
By: Andy Crestodina | 07/05/2008 | Internet
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Popularity Contest: The 3 Most Requested Web Services
This month marks the start of my 8th year planning Web sites. (Believe it or not, that first site is still live. And no, I won't tell which one it is.) In that time, our Web design & development firm has launched hundreds of sites, and we're looking forward to many... Read
By: Andy Crestodina | 31/01/2008 | Internet
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Re-inventing Wheels, Maps, Galleries,
Recently, a potential client told me that cost would be a factor in his Web-site project. I paused for a minute, trying to remember a project that didn't involve budget concerns. I couldn't think of any. Every day, I talk to clients about the opportunities and challenges of building Web sites. So... Read
By: Andy Crestodina | 15/01/2008 | Internet
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Forms vs. Links: The Final Smackdown
Ladies and gentlemen, coming to you live from the Internet Arena: the WWW Client-Conversion World Championship. In our last issue of the Orbiter, we talked about the importance of conversion-the process of turning visitors into customers. This month, we'll uncover the best tool for making that transition seamless by pitting the E-Mail... Read
By: Andy Crestodina | 15/01/2008 | Marketing