Andy Johnston - Articles

 

Andy Johnston is an Emmy-winning marketing and creative consultant who has successfully transferred his broadcast experience into the corporate communications arena. Over the past 25 years he has delivered innovative strategy and results for major clients such as Intercontinental Hotels Group, Hyundai, Popeyes, The Coca-Cola Company, Hitachi, Arby's, General Electric, and Kimberly-Clark. As a professional communicator, Andy Johnston is known for his energy, creativity and his unique ability to discover the key results that must be generated – and then to develop ingenious ways to engage and motivate audiences and customers. He takes imagination and puts it to work to create memorable experiences and effective communication. Andy is a partner in Think! Consulting Group and President of The Idea Group.

A Needs Satisfaction Marketing Process Isn't Enough For Customers - They Want Dancing Pigs

Unless someone has a need, there is no marketing. Until we take the time to identify legitimate needs and provide meaningful, valuable solutions ... we are just lining up dancing pigs. Here's how to discover real needs, decide what you are marketing and develop a strategy to satisfy needs in ways that are valuable to the customer and beneficial to your company. And, hey, dancing pigs is a fun idea. Read

By: Andy Johnston | 11/11/2009 | Marketing