Angela Jenkins - Articles

Advertising Design - Graphic Designers in Melbourne

Man, right throughout history, has been judging the book by its cover. The time that we live in has become more image conscious than any other time in history. The packaging of any product today has to be given the same importance as the quality of the product. Thus it becomes very important for any company to have a decent advertising budget and make sure that the product or the service is advertised properly. Read

By: Angela Jenkins | 29/06/2009 | Graphic Design

Designing of Logos

Let me name some companies and tell me what images are conjured up by your mind. McDonald’s; the golden arc, right? What about if I say Apple; see the half eaten apple? And what about KFC; the genial, moustachioed and bearded Colonel pops up, doesn’t he? This simple exercise shows the value of having a recognised and popular logo. Having a logo or symbol that is recognised by the customers and is immediately linked to your product and service in their mind is a great positive for any company. Read

By: Angela Jenkins | 26/05/2009 | Web Design

Corporate Graphic Design and Identity

If someone asks you the simple question ‘Who are you?’ what will your answer be? For most people, their introduction will consist of their name, job, qualification, hometown, and various other attributes which would differ depending on the context and timing of the question. Just imagine the same question being asked of a company. What would their answer be? Ponder over this. Read

By: Angela Jenkins | 22/05/2009 | Graphic Design

The Design Process

What exactly is the difference between advertising and design, you may ask. It is a very good question as the answer is not clear at a perfunctory glance. Designing usually looks like a step in the larger process of advertising. I would distinguish between the two by quoting a member of the Australian Graphic Design Association (AGDA), “Advertising pushes the consumer towards the product but design brings the product to the customer. Read

By: Angela Jenkins | 13/05/2009 | Graphic Design

Graphic Designing - History And Resources

Graphic design is a field of work in which various artistic and professional disciplines create visual communication and presentations. Using various processes such as typography, visual arts and page layout, a graphic designer creates a unique and attractive piece of (usually) commercial art. Read

By: Angela Jenkins | 03/03/2009 | Graphic Design