Angeline Plesek is the owner of WebPageMarketingBasics.com—as a web developer and freelance copywriter, she realizes the importance of web page optimization and how it relates to the bottom line for all business owners that have an online presence. It isn't just about how a website looks—there is more to improving conversion rates online.
This is why she decided to teach web page optimization to solopreneurs, trainers, and coaches who are frustrated and overwhelmed with their website performance. There are some basic fundamentals that need to be put into place to help boost traffic, conversion, and ultimately revenue.
Now—she’s put these basics together into an easy-to-learn system to help business owners with their online presence.
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If you want to know how to improve your Internet marketing strategy quickly, you should first establish yourself as an expert in the minds of your visitors--they'll follow your every word, your every step, and, ultimately will want to buy from you.
Search engine optimization (SEO) is an important component of any successful website, but do you know your SEO basics as well as you should? Here are top 8 fundamentals that you absolutely need to know about search engine optimization:
Learning how to optimize your website for keywords, also known as search engine optimization, or how to SEO your website is an absolute must for anyone that wants to have a successful web presence on the Internet...but where do you start with the whole SEO campaign? Simple-start with the keywords.
If you're looking for a quick guide to online marketing, then let's not waste your time and get right down to the point. Here are some of the more important marketing tools you can use to boost your online presence:
One of the first things you'll want to do is establish trust and credibility with potential visitors. Don't scream "profit-first" when your visitors land on your web pages--offer advice or help. Your website should give an, "I'm here to serve you" perception rather than a, "I'm only interested in taking your money" impression.
Learning how to attract people to your website is not just about mastering search engine optimization or SEO. You need to appeal to your visitors--you need to give them a reason to visit, stay, and return to your website. Here are some of the more important free website marketing tips you need to drive your web traffic:
Looking for online marketing tips to help give your website the edge you need to boost your business? Here are 7 useful tips you can easily implement on your site to start improving your business today!
Learning how to build an email list is sometimes a daunting task for those that are new to Internet marketing or building an online presence. Some would even prefer to buy their email lists or have someone else work on it, but they sacrifice the much-needed personal touch that will eventually filter through to their audience. Here are some quick and easy email list building tips you can use to help you establish relationships with targeted clients and customers and ultimately boost your busines
One of the most common marketing copy mistakes that I see on business websites is copy that focuses on the business and its product or service features...but nothing that appeals to the prospect. It's nice that your business is great, does this and that, or is number one in its class...BUT honestly, your prospect doesn't care. The number one question in his or her mind is, "What can your product or service do for me?"
Okay, so you want to market to your email list...but wait - you don't really have one yet. You can easily start to build an email list by placing a small subscription sign-up form on your home page and asking for subscriber email addresses in exchange for your e-newsletter.

