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![]() Anita Bruton - ArticlesAnita Bruton is a professional freelance writer and entrepreneur specializing in assisting entrepreneurs and executives, locally based service providers and established small to mid size businesses to compile their personal and company profiles, creating a highly influential marketing tool.
After spending nearly 20 years of employment in the typical business world, she found herself no longer enjoying the 9 to 5 office grind. Of all the tasks involved with starting and running a business,she found myself time and time again drawn to and focusing on the same things. Anita enjoyed creating the written word, the copy for her website and the introduction letters to potential clients. Where ever and when ever she could write, that is what she was doing. After much soul searching, Anita decided that writing is what was in her heart and her passion. She decided the time was right to offer services to help businesses market and promote their business, product and services, doing what she enjoyed most and does the best, writing. Anita established Anita's Professional Writing Services after four years of providing a variety of freelance services during which time she experienced firsthand the difficulties of building a successful business. During that time, she never gave up! Failure was never an option. Because of her dedication and drive to become a successful woman entrepreneur, she has a true desire to help other women overcome the difficulties they encounter on the road to realizing their dreams of entrepreneurship and business success. Anita is on the board of directors of the WBO (Women Business Owners) and the Events director. Her largest current project is coordinating the 1st Annual Conference of Women Business Owners to be held in Houston this October. She am also the leader and organizer of the Greater Milwaukee Professional Women's Networking Group. Anita currently lives in West Milwaukee, Wisconsin and is happily married to husband, Tom. She has two children, three precious and adorable grandsons, a granddaughter born February, 2008 and another grandchild due in September. Outside of building and developing Anita's Professional Writing Services, she enjoys spending time with her husband, doting on her grandchildren, and playing Bingo. She also enjoy the Celebrity Apprentice and American Idol. Writing Your Professional Profile - Seven Tips to Creating a Polished Professional ProfileA professional profile is similar to a biography and is a must have marketing tool for any business owner. It opens doors to numerous opportunities and presents your qualifications, experiences and skills. Presenting your business in the best light is possible with a polished professional profile. Find out how you can create a polished and professional profile in this informative article full of tips to get you started today. Professional Profile - Tips to Make Certain Your Profile is Professionally Polished and PerfectDo you know the importance of having a professional profile? Do you know how to create a quality, professionally polished profile? As a business owner, you need to have a professional profile. Read on to explore several tips to developing the perfect professional profile, what it needs to become a promotional piece of material, and some ideas on how to be sure it meets the criteria necessary for becoming that perfect marketing piece. Professional Profiles - What the Heck are They and Why Do You Need It?What is a professional profile? Why is it important? What purpose does it serve? What goes into a profile? This article explores these questions and gives you a basic understanding of what a professional profile is and how it is useful to you and your business. Professional Profiles - Marketings Latest Buzzword - What You Don't Know About Could Hurt YouProfile. Profiling. What the heck is profiling? Why do you need to know this? Why is this important to you? Because profiling is going to soon be the newest trend in marketing, and you want to be there from the start. Read on to find out just what profiling is, and how simple the idea really is! And best of all, you are already doing it! Positioning Statement - Does Yours Show You are the Expert in Your Niche and Describes Your Usp?Do you have a positioning statement that clearly describes your business or products and services? Can you define in only a couple of sentences what it is you do and how you stand out from the crowd? You'll understand exactly why a positioning statement is so important if you honestly want to be seen and recognized as the go to expert in your niche. Professional Profile - the 10 Things Your Professionally Polished Profile Must Have in itWhat does your professional profile say about your business? Does your professional profile attract clients, vendors, suppliers, contractors, venture capitalists, and even potential employees? Find out what 10 things your professional profile needs to make it an attractive piece of your marketing kit. Professional Profiles - Showcase Your Uniqueness in Your Professional ProfileDoes your profile reveal your uniqueness to your potential clients? Do you know how to accomplish this? You will after you read this article. Professional and business profiles need to reveal the uniqueness of your services. It is what sets you apart from the competition. Professional Profiles Three Things to Include to Add Interest, Appeal and Information About YouWriting your professional profile or biography can be a daunting task. That cursor staring at you can be terrifying. What do you say about yourself? What do you tell your readers? What does your potential client want to read about you? All these things are going through your head and that cursor just keeps blinking at you. Professional Profiles Filled With Dishonesty?Do you know how important it is to be honest in your professional biography? Do you know the consequences of embellishment or out right dishonesty? You will understand the importance of honesty after you finish reading this article. What the Heck is a Company Profile and Why Do You Need It?What is a company profile? Why is it important? What purpose does it serve? What goes into a profile? This article explores these questions and gives you a basic understanding of what a company profile is and how it is useful to you and your business.
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