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Home Page  Anja Glauch |
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Anja began her career in Information Technology more than 11 years ago as a Graphic and Web Designer. As one of the project managers, Anja was responsible for the launch of the international website for the car manufacturer BMW (www.bmw.com) and has also worked on web projects for national television in Germany (SWR) and the DTI in the UK.
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 Yahoo! Announces New Advertising DealsYahoo! will be offering discounts to its Gambling and Finance advertisers, in order to improve "partner quality" and increase advertising revenue and investment in the company. Youngsters Spend More Time Online Than Watching TVA recent survey has shown that 16-24 year olds use the internet more often than they watch TV – 82% use the internet between 5 and 7 days a week while only 77% watch TV as regularly (a decrease of 5% since last year). 48% of these youngsters have also admitted to watching less TV now because of the internet. Google Maps Takes a Step ForwardAfter the success of Google maps, Google has teamed up with Gilbarco Veeder-Root to bring Google maps to petrol stations across America. Internet connected touch screens will be installed on pumps and motorist will be able to get directions and print out a copy whilst filling their tanks. Facebook Offers New Platforms to Advertisersafter Myspace's Recent Announcements Regarding Its New Advertising Offers. Facebook Has Announced Their NeAfter Myspace's recent announcements regarding its new advertising offers. Facebook has announced their new strategy on Tuesday, 6. November, they aim to have businesses build their own costumized pages. This new project has been creatively named "Facebook ads". Myspace Reveals Their Advertising PlansBy targeting adverts trough its new system, MySpace wants to show that it is offering more to advertisers than Facebook.
Indeed the first phase of its new advertising sales system called "hyper-targeting" will allow advertisers to use some personal information that users put on their profile to sell personalized advertisement. Google Tops Advertising RevenueAccording with the Timesonline, Google has beaten ITV in advertising revenue, the search engine giant has earned £327 million last summer compared to £317 Million by ITV. At a time when the future of advertising is highly discussed and the number of people with access to broadband internet increases. These figures come to show that online advertising, and search engines will become an essential part of any successful integrated marketing communications plan. Web 3.0:the Next Internet RevolutionEngineers from the Silicon valley have created a virtual picture how Web3.0 can revolutionize the internet. The Future of GoogleAccording to the TIMESONLINE, the search engine giant Google wants to conquer the world by holding people 's information. How is going to do that? Google has developed a three steps plan to make the impossible real. Myspace and Skype: a New TeamMySpace users will soon be able to make phone calls to each other as the social network site made a partnership with the internet phone company Skype. Guardian Unlimited Sees Films DifferentlyNext month Guardian Unlimited is set to launch a new interactive film database as part of their See Films Differently campaign. Its main objective is to get different users to interact with each other and embrace different film genres.
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