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Anthony Mora began his media career as a freelance journalist for such
publications as Us, Rolling Stone and other local and national
publications. He served as editor-in-chief of two Los Angeles-based
entertainment and lifestyle-oriented publications, and co-founded Phillips & Mora Entertainment, a public relations and personal management company, which ventured into video and film production.
In 1990, Anthony formed Anthony Mora Communications, Inc. a Los
Angeles-based media relations company that specializes in media placement, image development, and media training. AMC Inc. has placed clients in: Time, Newsweek, 60 Minutes, CNN, The Wall Street Journal, The Oprah Winfrey Show, The New York Times, Los Angeles Times, and other local, national, and international media outlets.
Anthony has been featured in: USA Today, Newsweek, The New York Times, The Los Angeles Times, The Wall Street Journal, The BBC, CNN, Entrepreneur, Fox News, MSNBC, and other media. He has written three books. The most recent, "Spin to Win," is a step-by-step guide on how to define goals and utilize the power of the media to achieve success in any field. Practical and user-friendly, "Spin to Win" can be utilized by heads of major corporations, small business owners, and entrepreneurs.
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The Public Relations Grand SlamPR is a cumulative process, use what you can from each media placement and keep moving forward. The PR AdvantagePR is important in good times and essential in hard times. It is always important to promote, market, and advertise your business. The good news is that compared to other forms of marketing, PR is generally less expensive and always more validating. I Can't Use National Media CoverageDon’t limit your PR horizons. Remember, nothing impresses the media more than media. National media establishes you as an expert. Now you're national news and you're in a position to garner local news. The PR JourneyStarting a public relations campaign is just that, a start. Don’t think you’ve learned all there is to know in a couple of months. Also, beware of the well meaning PR know-it-alls. Set a direction and stick to it. I Don't Want Pr; I Just Want to be SuccessfulEffective public relations isn't about wanting to be a star or simply appearing in the media - it's about success. It's about establishing yourself as an expert in your field and zooming beyond your competition. I'm not Interesting Enough to be in the MediaThink of your business as a separate entity that deserves respect and caring.
Remember, you are the only you around. No one does what you do quite like you do it. Whether you know it, or even want to believe it, you're an original, you're unique. So start viewing yourself that way. I Know What the Media WantsNo one knows what the media wants because what they want is constantly changing. Don't take for granted you are some kind of media maven. Remember, you're going to succeed by learning how the media thinks, not by assuming you think they know what they want. Defining Public Relations SuccessDon't start a media campaign expecting a grand slam, go for the steady, slow-but constant built, yet, be prepared because grand slams do happen. Public Relations Vs. Internet MarketingThe truly smart marketers and business experts develop a strategic multi faceted technique. Think of the marketing juggernaut you can create if you combine PR and Internet marketing. Talking in Media Morse CodeKeep in mind, you want a couple of sound bites that you can pepper into the conversation, but you definitely do not want your entire conversation to be a series of sound bites.
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