Aref Rasool Bhat - Articles

8 Ways to Improve Listings in Search Engines

Make sure that you have a crawler friendly web site The first step in improving your business performance in local search engines is to make sure that the search engines can easily crawl your site, and identify your business keywords. Minimize the use of tables, and avoid deeply nested tables. Make sure that your business name and address are featured prominently on the page as text, and not hidden from the crawlers in an image file. Read

By: Aref Rasool Bhat | 02/03/2008 | Online Promotion

An Ideal Business Strategy

Strategic management is an ongoing process that assesses the business and the industries in which the company is involved; assesses its competitors and sets goals and strategies to meet all existing and potential competitors; Read

By: Aref Rasool Bhat | 01/02/2008 | Management

What is Branding and Advertising

In the attention economy, brands scream for attention. On the Web, brands are supposed to give attention.The difference is like night and day. Irrespective of product's presence - online or offline, branding and advertising plays an integral part behind its success. As in real life scenarios, your brand is your identity on the web and differentiates you from your competitors.Online branding decides the perception of targeted audience towards your ecommerce Read

By: Aref Rasool Bhat | 01/02/2008 | Branding

Tips to Improve your Listings in Google, Yahoo, Msn Searchs

This article will guide you from creating a website to meta tag optimization, keyword insertion content optimization, backlinks, blog listing etc. Read

By: Aref Rasool Bhat | 29/01/2008 | Internet Marketing

What is Corporate Branding?

Corporate Branding Today, many markets are overpopulated with both large and small companies and overexposed with marketing messages. This has made for a difficult landscape to get a marketing message noticed. And with the rising costs of getting a new product or service ready for the market, it has become even more important to cut through this clutter. The one sure-fire way of doing this is by having a corporate branding strategy. Read

By: Aref Rasool Bhat | 22/01/2008 | Branding

Advantages and Disadvantages of Internet Marketing

E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However, the term is usually used to refer to: * Sending e-mails with the purpose of enhancing the relationship of a merchant with its current or old customers and to encourage customer loyalty and repeat business. * Sending e-mails with the purpose of acquiring new customers or convincing old customers to buy something immediately. * Adding advertisements in e-mails sent by other companies to their customers. * Emails that are being sent on the Internet (Email did and does exist outside the Internet, Network Email, FIDO etc.) Read

By: Aref Rasool Bhat | 22/01/2008 | Internet Marketing