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Ari Galper, founder of Unlock The Cold Calling Game makes cold calling painless and simple. Learn his cold calling secrets that even the sales gurus don't know. Listen to a free cold calling audio seminar, visit http://www.UnlockTheGame.com
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3 Ways to Better Understand Cold Calling ProspectsMost salespeople who are trained in the old way of making cold calls rarely think about the people they’re calling. They’re too busy thinking about their product or service. But really, this is backwards. If you’re only focusing on what you have to offer, you’re not relating to the other person. And this means that that most of your prospects won’t find your cold call particularly interesting. How to Avoid Hitting the Cold Calling WallLet's say you're at your office and you're working away. Your phone rings and someone says, “Hello, my name's Mark. I'm with Financial Solutions. We offer a broad array of financial solutions. Do you have a few minutes?”
What would go through your mind when you hear this pitch? Probably the same thing your prospects are thinking when they get a cold call from you. In other words, “How can I get this person off the phone as quickly as possible?” How to Avoid the "cold Calling Wall"Let's say you're at your office and you're working away. Your phone rings and someone says, "Hello, my name's Mark. I'm with Financial Solutions. We offer a broad array of financial solutions. Do you have a few minutes?"
What would go through your mind when you hear this pitch? Probably the same thing your potential clients are thinking when they get a cold call from you. In other words, “How can I get this person off the phone as quickly as possible?” 4 Forms of Sales Pressure That Sabotage Cold CallsIf you’ve been trained in the old traditional sales approach, your cold calling strategy is probably one of persuasion. That is, you use a variety of way to try to persuade another person to buy your product or service. You point out the benefits and features of what you have to offer, and use strategies to convince them to make a purchase.
But what you’re really doing is pressuring the other person to follow your own personal... How to Recognize and Diffuse Pressure in Cold CallingWouldn’t it be great if you could make cold calling pleasant for both you and the other person? Well, it’s very possible, if you’re willing to remove sales pressure from the interaction..
Why? Because sales pressure is the underlying cause of all tension in cold calling. You’re pressuring yourself to make the sale, and you’re also pressuring the other person to buy what you have to offer. The Surprising Truth About Cold CallingHaven’t you noticed the old "tried and true" cold calling techniques that were once successful in cold calling have completely lost their effectiveness?
That's why I’ve developed a new cold calling approach that will quickly and automatically put you ahead of the game, and in a league above your competition New Ways to Open Your Cold CallsMost of us design our cold calling around scripts and strategies. Isn’t that how we’ve been taught by the sales gurus? Scripts are linear and step-by-step so you can move calls in the direction you want them to go. And sales strategies do the same thing. How to Throw Out Your Cold Calling ScriptsRecently you may have received a cold call from someone using an old-style linear sales script. You probably recognized it as a cold call because the person sounded a bit robotic and kept talking without allowing the conversation to “breathe.” How to Use Your Right Brain When Cold CallingDo you struggle with the process of cold calling? For many of us, it’s a grueling experience. That’s because we try to carry on a conversation from a rigid, linear place. We’re trying to follow a strategy or a script. So when it comes to having a relaxed and enjoyable cold calling conversation, it just doesn’t work very well. 3 Cold Calling Phrases That Get ResultsHow can we possibly avoid rejection and still stay “real” while cold calling? Well, the truth is that the more genuine we are, the less likely we are to be rejected.
Once you understand why cold calling is so difficult, and you start to shift your mental view of the cold call, then you can move from thoughts to actual language that’s in alignment with this new way of thinking.
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