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Art Espey - ArticlesArt Espey is a serial entrepreneur who has grown several businesses in both good and bad economic times. Art can be reached at www.thebusinessninja.info or www.4steps2.com. How to Call Potential Invention Licensing PartnersAt some point in your invention commercialization process journey you are going to have to contact the companies with whom you want to pursue a licensing arrangement. That means that you, or someone such as a commission invention licensing agent, who represents you are going to have to pick up... 7 Technology Transfer Officer Tips For Tough Economic TimesThere is no doubt that these are tough economic times. Unemployment is high and credit is tight. Key indicates show that is the worse economy in a generation. Many technology transfer offices have seen potential business partners reduce their innovation portfolios and expenditures. This coupled with a reduction in funding... 5 Tips For Test Marketing InventionsThere is no reason that test-marketing inventions should cost 1000s of dollars. A little effort and a lot of imagination and boldness and you can find out how valuable the market will see your invention.
If the market places no value on your invention, then your invention idea should stay just... The Key to Selling Invention IdeasEnergy and persistence conquer all things
- Benjamin Franklin
These words were spoken by one of the greatest inventors in history. It was true in the 1700s and it is true today. Persistence and determination, the true spirit of entrepreneurialism is the key to selling invention ideas in today's rough and tumble... Recession Sparks Innovation and New Product DevelopmentAt a recent San Francisco conference, John Doerr, one of America's most famous venture capitalist called the recession "the greatest economic opportunity of our lifetime."
Drastic changes create great opportunities for those with vision and grit. Whether its developing a totally new industry, solving a problem that's plagued mankind for centuries... Take Your Invention Idea to MarketOne of the keys to inventor success is to know how to sell your invention. Not all inventions are good. Of the good ones, even fewer are great. Studies show that at best 20% of inventions sell well in the market place. You, as the inventor have to know the... 7 Common Mistakes That New Inventors MakeThere is a saying that "everyone has a book in them." This is probably also true of an invention idea. Of course, most people with invention ideas never take action. Once you do take action you will start moving down the invention process path to becoming a new inventor.
The... PR, Your Startup and YouMany startups, and for that matter, small businesses that are still in their infancy, struggle with certain PR and marketing issues. The first question that many entrepreneurs have is "How do I get the PR and marketing that I need to get attention?"
This is a valid question and one that... Picking A Strategy For Your Small BusinessSo, now you have achieved your goal. You own your own business. You've worked the long hours and done all the right things and you are ready to go to the next level. Then it hits you:
What should I do?
How should I do it?
These are strategy questions. Business... Big Hazards To Avoid When Building Your First WebsiteIn today's business world all small businesses should have some type of web presence. This web presence whether it is an information web page or an e-Commerce website is crucial to reaching, engaging and interfacing with certain growing market segments.
Today's customer likes to spend their money in ways that are...
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