Arvind Bhate

Survey research constitutes an important element – survey analysis. The simplest form of survey analysis deploys a procedure called univariate analysis. Univariate analysis deals with analyzing one variable at a time as against multi-variate analysis that deals with more than one variable at a time.

When one runs survey analysis (or data analysis), tabulation is the obvious process to follow. Another important tool used in the process is cross tabulation. Tabulation means creating single variable table containing response categories, frequency of occurrence and percentage of the total. Cross tabulation on the other hand involves two or more variables. Let us illustrate this with the help of an example.

Survey analysis, as the name suggests is to analyze the survey data to draw meaningful conclusions. There are few issues to be managed before survey analysis is started. Let us have a look at the process that precedes survey analysis. This process is the actual survey process. Survey is all about collecting data and information from the respondents to accomplish research objectives. One of the popular instruments to collect data is deploying a questionnaire and having it filled from the target p