Assaf Joseph Naim, Adv. - Articles

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Adv. Naim manages the Trademark Deprtment at the law firm of Daniel Freimann & Co., one of the oldest law firms in Israel specializing in intellectual property and internet law. Our firm serves its clients on proceedings in front of the Regsitrar of Patents, Designs and Trademarks as well as in front of courts on all instances

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Strategizing Your Trademark Filings in Israel
During the course of their brands portfolio management strategy, companies planning to expand their businesses outside of their native country, and is marketing or is planning on marketing its goods or services in Israel, will eventually wish to have its trademark protected in Israel. Read
By: Assaf Joseph Naim, Adv. | 11/07/2008 | Intellectual Property
Popularity
53

Competitive Trademarks Procedure Under Israel Trademark Law
What happens if applicant A filed for a trademark in class 3 on January 2, 2006? Applicant B filed five months later, a mark which may be considered as confusingly similar to the pending application, applicant A has. Who prevails, who will get the registration. Is the "First come, First Serve" rule implemented in this case? Read
By: Assaf Joseph Naim, Adv. | 23/07/2007 | Intellectual Property
Popularity
63

Filing for a Trademark in Israel and Intellectual Property Strategy
Many times small businesses and large corporations look for ways to expand their business and thus increase the value of their brands. In the past, brand owners would sign distribution contract overseas that sometimes, did not include the protection of their brands. Although one cannot generalize, the reasons were from lack of proper legal guidance to shortage of financial resources, and the need to prioritize the expenses and the uncertainty of whether the sales will be high enough. The purpose of this article is to provide the reader several facts he should be aware of, both in the legal aspect as well as in the financial aspect. Read
By: Assaf Joseph Naim, Adv. | 22/07/2007 | Trademarks