Aurora Anderson - Articles

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Aurora Anderson is the Director of Marketing for Innoventum, Inc. Innoventum is a company driven by business professionals who have cleared the many hurdles that come with business start-up steps, including legal, technical, marketing and funding considerations. Run by three attorneys, all with entrepreneurial experience and one an eight-time author of technology books, Innoventum is dedicated to helping new businesses and small businesses become established in the most time- and cost-efficient way—with a professional, seasoned corporate image.

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Time: Friend or Foe to a New Business Start-up? Make Time Your Ally When Starting a New Business
What’s the truth about new business failure rates? If you have considered starting your own business or are in the process of making that leap, you probably have heard that half of all businesses fail in their first year of operation. The latest statistics released from the Small Business Administration indicate somewhat better odds: two-thirds of all new businesses survive at least two years, and 44 percent survive at least four years. Read
By: Aurora Anderson | 03/05/2008 | Small Business