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Ayokunle Bankole - ArticlesAyokunle Bankole is the founder and CEO of Loud Media Company, Lagos, Nigeria. Our vision is to be a leading publicity and promotions firm, balancing passion with creativity and being dynamic in operations, while ensuring that everyday, clients get maximum satisfaction from our services.
Advertising Your Business Just Got Cheaper With Sms MarketingAs an entrepreneur, identifying the marketing tools and strategies that work well for your kind of business is paramount to her overall performance.An enormous marketing budget doesn’t necessarily translate to large sales. It’s effective marketing that generates large amount of sales. Advertising Your Business Just Got Cheaper With Sms MarketingAs an entrepreneur, identifying the marketing tools and strategies that work well for your kind of business is paramount to her overall performance.An enormous marketing budget doesn’t necessarily translate to large sales. It’s effective marketing that generates large amount of sales. Advertising Your Business Just Got Cheaper With Sms MarketingAs an entrepreneur, identifying the marketing tools and strategies that work well for your kind of business is paramount to her overall performance.An enormous marketing budget doesn’t necessarily translate to large sales. It’s effective marketing that generates large amount of sales. How to Get More Clients With Your Business CardAs a business person, your business card should be your number source of leads. The business card tells prospective customers/ clients you are a professional who takes business seriously. Nothing beats a business card for a quick, effective promotion. How to Name a Business With SenseThere are no established rules for choosing a name for your business. The following points, however, may serve as a guide when you need to christen one. Tips on Gaining Customer Loyalty for Your Small BusinessLoyal customers are the foundation of almost every business. Going a step further with your marketing strategies to provide outstanding customer service is the first step to customer loyalty. But there is more: Top 10 Mistakes Entrepreneurs Make When Choosing a Business NameWhile it is true that anybody can start up a business of their own, many entrepreneurs have fallen short of the leveraging that accrues from this experience. This, to a large extent, has to do with the disadvantaged names worn by these businesses. Essence of a Well-positioned Brand: Lessons for Corporate NigeriaToday as expected, Nigeria parades herself with her most celebrated brands of all time – her super brands! Indeed, for a few of them, branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problems. Will Nigerian Public Relations Increasingly Get a Seat at the Top in Corporate Nigeria?The Nigerian government is never really aware if public relations practitioners do exist in the country, not to talk of patronizing them! It is disheartening also to hear corporate executives talk down on public relations people. You hear such comments like “What exactly are public relations functions in an organization?” or “How does a public relations job fit into our corporate goal of maximizing profit?” This cold disposition shows an inadequate orientation on the objects, scope and roles of
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