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Azaz Motiwala - ArticlesAzaz Motiwala is a marketing consultant and CMD of
IKON Marketing Consultants India, a leading marketing consultancy company assisting corporate companies and SMEs with expert advices and solutions on various areas of marketing. http://www.ikonmarket.com Completed Financial Audit..? Now its time for Marketing AuditLooking at the marketing strategies and performance of major companies in current recession time as compare to those of economic boom five years ago, the most striking impression is marketing strategy obsolescence. Companies marketing operations were performing well before few years which are now affected badly due to recession with no hope for economic recovery even in current fiscal year. 10 Indian Industry Sectors to Perform Well in Current Global RecessionAs every business sector is affected by present global crisis and everybody is talking of slow down in business, still in India there are few sectors which will grow in this adverse situation. Lets have a look. 29 Ideas to Increase Sales and ProfitGrowing your business doesn't have to be difficult or expensive. These simple, cost-effective ideas are designed to help you increase your sales and profit, without draining your budget. How to Attract and Win Overseas BuyersAttracting and winning a buyer is the main goal of each company whether doing marketing for domestic market and/or International. Buyer can only be attracted and won if you are can satisfy his business and psychological needs. Following 10 ideas has been designed to help you attracting and winning overseas buyers. How to Identify Export Target MarketFirst step of export marketing is to identify target market and market needs where your products/services have good market potential and demand. There are many countries in world and you should pick right one(s) for your product and services. If you know your target market and market needs, you could easily get export orders from those countries. Action Plan for Successful Export MarketingExport marketing is a serious issue for most growing companies in today's interconnected global economy. Whether to export or not, where to and how to, are the major questions for companies willing to expand their international markets. Top 10 International Marketing MistakesThe best reason for exporting a product or service is to globalize your company and prosper in the millennium. It can happen for you, but you will probably need to evolve a whole new set of business attitudes and assumptions. If you want to achieve success with your export sales efforts, then check yourself on whether you are currently committing the following ten mistakes to global sales failure:
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