Barbara Demarest - Articles

 

Barbara Demarest , focuses her executive coaching and business consulting practice on people and organizations involved in knowledge creation, conversion and dissemination. She helps individuals, teams and organizations effectively position themselves, their products, and their companies in their target markets.

Barbara’s experience includes: executive positions in product development, knowledge management, fundraising, strategy, marketing and communications at the global executive development organization, the Center for Creative Leadership; program creation and management for Duke University; grant program consulting for the North Carolina Governor’s Office; and owning and operating a design-focused retail store.

Barbara’s skills range from coaching an individual struggling to define an initiative to facilitating an organizational strategy session with Board members to developing and marketing a new product. Her energy and enthusiasm are contagious when she is working with a team focused on a shared goal.

Barbara scans the demand landscape using her natural curiosity and analytical skills to find opportunities. She works with individuals and teams to not only listen to what their constituents are saying, but to dig deeper to how they are living and behaving.

Barbara received her MBA from the Babcock School of Management at Wake Forest University. Barbara’s cum laude undergraduate degree is in Public Policy from Duke University where she also received a Certificate in the interdisciplinary Science, Technology, and Human Values Program and was the recipient of the President’s Leadership Award.

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Selecting a Coach is a Good Time to Think about Feedback
Once you have decided that coaching is the developmental approach you would like to take, the next step is to choose the right coach for you. Recommendations from colleagues are helpful in terms of coaching effectiveness, but coach selection also requires some important personal considerations. Read
By: Barbara Demarest | 06/11/2009 | Career Management

The Words of Peter Drucker
So here’s to Peter Drucker, gone, but not forgotten and still teaching us all. In the words he is said to have offered frequently, “Go out and make yourself useful.” Read
By: Barbara Demarest | 06/08/2009 | Management

Twitter Talks Business
Twitter recently released a tutorial specifically focusing on how to use Twitter if you are a business. So far there are six sections of the “Special Guide” and each is short, sweet, and salient. The six sections are: • What is Twitter • Getting started • Learn the lingo • Best practices • Case studies • Other resources Read
By: Barbara Demarest | 27/07/2009 | Social Marketing

The Love Hate Relationship in Marketing
Sometimes the big picture is more intimidating than it needs to be. If you realize that you can break down what needs to be done into manageable pieces, you may find that you actually like some parts of marketing and the rest might be something that someone else can help you accomplish. Read
By: Barbara Demarest | 20/07/2009 | Marketing

Do-It-Yourself Career Development
With corporate downsizing at an all-time high and entrepreneurs and small businesses on the rise, many of us are finding we have to “do-it-yourself” in some areas where we might once have had help. Specifically, we have to actively manage our own careers including keeping an eye on our own training and development. Read
By: Barbara Demarest | 05/07/2009 | Career Management