Barbara Fischer - Articles

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Barbara Fischer is the founder and director of Sydney based agency, Trendhaus Marketing. The core service offerings are strategic">http://www.trendhaus.com.au/services/strategy/\">strategic consulting, branding">http://www.trendhaus.com.au/services/branding/\">branding and online">http://www.trendhaus.com.au/services/online/\">online marketing. Over the past fifteen years, Barbara has developed and implemented strategic marketing concepts for international brands such as Colgate, Microsoft, Philip Morris and Four Seasons Hotels. Together with the Trendhaus team, Barbara currently manages over 80 client accounts in the automotive, beauty, hospitality and lifestyle industries.

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How to Use your Sem Campaign as a Long Term Sales Tool
So, you’ve run your one month trial search engine marketing campaign and received your first sales enquiries. Now you can simply sit back and watch the business roll in… right? Wrong! The trial gets you started in the world of SEM, but the first month is just a taste of what is to come. Read
By: Barbara Fischer | 16/07/2007 | Marketing
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The Four Secrets of Successful PPC Campaigns
Over the past decade, online marketing has become an integral part of most businesses’ marketing strategies. In particular, Search Engine Marketing (SEM) and Search Engine Optimization (SEO) have become one of the most common channels for any business to sell its products and services. In this article, I will share some insights into successful SEM and SEO campaigns. Read
By: Barbara Fischer | 16/07/2007 | Marketing